Agency Profile

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RAPP, New York

  • 437 Madison Avenue 3rd Floor
  • New York, New York 10022
  • United States
  • Phone: (+1) (212) 817-6800
  • Fax: (+1) (212) 686-7047

Philosophy & Competitive Advantages

A New Breed of Agency
Our heritage is in marketing communications, but we understand that today’s business challenges require agencies to think differently. To think creatively to solve different kinds of problems in different ways. This means the right answer to a client’s problems may be a communications experience, but it may also be a brand solution or a media solution. The common theme running throughout RAPP’s approach, and the source of our competitive advantage, is the use of data, culture and technology to solve these complex challenges.

Unlike digital shops that were born digital, or brand agencies that only do traditional advertising, RAPP isn’t focused on a particular medium or channel. We’re an agency focused on consumers. We’re digital because consumers are digital. We’re committed to social and mobile media because people are social and mobile. Our solutions work because they’re rooted in data, based on an understanding of the brand’s context in culture and enabled by technology. 

But don't just take our word for it.  We’ve been ranked among the top digital and direct marketing agencies in the U.S. by Ad Age for the past several years. And in July 2012, we were recognized as a “Business Transformer” in Forrester’s report on the Interactive Agency Landscape. Business Transformers, Forrester says, will help companies transform business models, invent new products or enter new businesses by envisioning how digital capabilities enable firms to enter adjacent spaces. 

Our Culture
We adhere to six core principles at RAPP that guide everything we do.

We Take the Initiative. We are self-starters. We create inspired solutions to problems and originate ideas that move our clients’ business forward.

We Collaborate to a Better Solution. We take ownership but share responsibility. We excel at building strong relationships and welcome diverse perspectives as a means of bringing the best thinking to our clients.

We Push Hard for What We Believe is Right. We fight for our clients and are passionate about creating the best solutions for them.

We Take Pride in the Quality of Our Work. We constantly seek to do better. We provide an example to others by always going the extra mile.

We Teach and We Learn. We search for opportunities to make time for personal development. We excite and energize others to grow and achieve personal and agency goals.

We Keep Our Word. We build trust by being reliable and dependable and we always act with honesty and professionalism. 

Network Description

Global Scale from One of the World’s Most-Awarded Agency Networks 
With more than 50 offices in 30 countries, we have the global bench strength to create customer experiences on a global scale. And as part of Omnicom Group (NYSE: OMC), we have access to the world’s leading specialist agencies in just about any category or discipline. The result is a stable, experienced agency partner with the foresight and resources to effectively attack any marketing challenge.  

Trade Organizations

Direct Marketing Association (United States)
Association of National Advertisers, Inc. (United States)
American Association of Advertising Agencies (United States)
AdForum.com

Contacts

Alexei Orlov
Global CEO

Bob Horvath
Global Chairman

Marco Scognamiglio
Chief Executive Officer, UK

Matthew Hafkin
Global Chief Financial Officer and Chief Operating Officer

Ian Haworth
Global Chief Creative Officer

New Business

Addison Deitz
Vice President, Business Development
Phone: (+1) 972.409.5415
addison.deitz@rapp.com

Public Relations

Melissa Murphy
Marketing Director
Phone: (+1) 212.817.6794
melissa.murphy@rapp.com

Personnel

Number of Employees: 2200
Alexei Orlov
Global CEO

Marco Scognamiglio
Chief Executive Officer, UK

Addison Deitz
Vice President, Business Development
Phone: (+1) 972.409.5415
addison.deitz@rapp.com
Matthew Hafkin
Global Chief Financial Officer and Chief Operating Officer

Ian Haworth
Global Chief Creative Officer

Bob Horvath
Global Chairman

Campaigns

Awards

award Distinction Category Brand Year
LA ADDYs Silver Digital Advertising and Social Media Won 2013
ABEMD Bronze CPG Pepsi 2012
ADDY Awards Dallas Bronze Non-traditional Advertising: Single AMC Stubs 2012
ADDY Awards Dallas Bronze Broadcast/Electronic: Interactive Marcus Graham 2012
ADDY Awards LA Bronze Animation or Special Effects Time Warner Cable - IntelligentHome 2012
Aster Awards Silver Total Advertising Campaign - HMO / PPO / Managed Care / Insurance Humana - "Family Reunion" Medicare 2012
CLIO Healthcare Silver Digital Campaign Pfizer - Viagra 2012
CTAM MARK Awards Gold Business Services - Direct Mail or Print or OOH Time Warner Cable Business Class 2012
Der Deutsche Dialogmarketing Preis ddp Bronze Mailing PAUL HARTMANN 2012
Der Deutsche Dialogmarketing Preis ddp Bronze Consumer Goods PAUL HARTMANN 2012
DMA Innovation Awards Mobile Marketing Automotive Toyota 2012
DTC National Advertising Awards Silver Best Branded Website Pfizer - Viagra 2012
International ECHO Awards 5th Place Finalist Automotive Toyota 2012
International ECHO Awards Bronze Pharmaceutical / Healthcare PAUL HARTMANN AG 2012
International ECHO Awards Bronze Pharmaceutical / Healthcare Pfizer - Viagra 2012
Marketing Society Star Awards 2012 Gold Direct Campaign of the Year Standard Life 2012
Marketing Society Star Awards 2012 Gold Digital Campaign of the Year The Co-operative Bank 2012
Marketing Society Star Awards 2012 Gold Star Agency of the Year RAPP Edinburgh 2012
Marketing Society Star Awards 2012 Bronze Integrated Campaign of the Year The Co-operative Bank 2012
Medical Marketing & Media Awards Finalist Best Multichannel Campaign for Large Client Organizations Humana 2012
Medical Marketing & Media Awards Gold Best Interactive Initiative Pfizer - Viagra 2012
MIXX Award Gold Campaign: Search Marketing Pfizer - Viagra 2012
One Show Interactive Merit Award Collateral NSPCC 2012
Sabre PR Awards Gold Global Campaign of the Year Pfizer - Viagra 2012
Telly Awards Bronze Regional TV & Multi-Market Cable - Videography/Cinematography Humana - Willy Chirino 2012
Telly Awards Bronze Regional TV & Multi-Market Cable - Insurance Humana - Willy Chirino 2012
The New York Festivals International Advertising Awards in All Media Shortlist Design (Company Identity) RAPP Germany 2012
ThinkLA Interactive Awards Mobile Media Automotive Toyota 2012
Webby Awards Honoree Pharmaceuticals Pfizer - Viagra 2012
ABEMD Silver CPG Pepsi 2011
ABEMD Digital Agency of the Year General Consumer 2011
ABEMD Bronze CPG Pepsi 2011
ABEMD Gold Telecommunications Telefonica 2011
ABEMD Bronze Automotive Volkswagen 2011
ABEMD Gold CPG Pepsi 2011
ABRADI (Associação Brasileira das Agências Digitais) Bronze CPG Pepsi 2011
ADDYs Silver Internal Omnicom Holiday Card 2011
ADFEST / Direct Marketing Silver Government NZ Coast Guard 2011
ADFEST / Integrated Campaign 360 Lotus Government NZ Coast Guard 2011
Agency of the Year / Relationship Marketing Agency of the Year General Consumer 2011
AXIS Awards / Digital Finalist CPG Cadbury 2011
AXIS Awards / Digital Finalist Media Yellow Pages 2011
AXIS Awards / Integrated Campaign Finalist CPG Cadbury 2011
AXIS Awards / Integrated Campaign Finalist QSR McDonald's 2011
AXIS Awards / Mobile Finalist CPG Cadbury 2011
AXIS Awards / Websites Finalist QSR McDonald's 2011
BtoB Magazine Best Viral Video Technology / B2B HP 2011
Campaign Big Awards Silver Charity UNICEF 2011
Cannes Lions / Promotion and Activation Silver (with DDB) Financial Services Centraal Beheer Achmea 2011
Cannes Lions / Promotion and Activation Finalist Travel & Hospitality KLM 2011
CLIO Healthcare Bronze Healthcare Merck 2011
Communication Arts Web Pick of the Day Consumer Technology Sony Panoramic 2011
Cream Awards / Copywriting Gold Charity Guide Dogs 2011
Database Awards / Analytics Gold Travel Virgin Atlantic 2011
Database Awards / E-Marketing Gold Travel Virgin Atlantic 2011
Design Licks Web Design Awards Consumer Technology Sony Panoramic 2011
Deutscher Marken-Award Best Brand Extension Travel & Hospitality Air Berlin 2011
Digital Newspaper Ad of the Year Silver QSR McDonald's 2011
DMA Awards / Best Brand Building Gold Consumer Technology Virgin Media 2011
DMA Awards / Best Launch Solution Gold Consumer Technology Virgin Media 2011
DMA ECHO Award Gold Pet Food Heinz Watties 2011
DMA ECHO Award Finalist and ECHO Leader CPG Pepsi 2011
DOPE Awards Best Web Design Consumer Technology Sony Panoramic 2011
DTC National Advertising Bronze Healthcare Merck / Zetia-Vytorin 2011
DTC National Advertising Awards Gold Healthcare Singulair 2011
Festival of Media Latam (FOMLA) Shortlist CPG Pepsi 2011
Global Creative Award Silver Financial Services Interpolis 2011
Global Creative Award Bronze Non-Profit IFAW 2011
Grand Prix Stratégies / Marketing Services Honorable Mention City of Paris Imagine R 2011
Marketing Society / Best Local Campaign Silver Financial Services Clydesdale 2011
Marketing Society / Marketing Excellence Silver Travel Best Western 2011
Marketing Week / Data-Driven Solution Bronze Charity CRUK 2011
Pinnacle Awards Bronze Financial Services ANZ 2011
PlakaDiva Gold Travel & Hospitality Air Berlin 2011
Portada Awards Gold CPG Pepsi 2011
Rx Club Awards / Best Integrated Campaign Gold Healthcare Merck / Singulair 2011
Spikes / Digital and Integrated Marketing Bronze Media Yellow Pages 2011
Spikes / Digital and Integrated Marketing Silver CPG Cadbury 2011
Spikes / Digital and Integrated Marketing Bronze CPG Lion Breweries 2011
The Favorite Website Awards Best Digital Launch Consumer Technology Sony Panoramic 2011
The Webby Awards Official Honoree Healthcare GSK / Nicorette 2011
The Webby Awards People's Choice Healthcare GSK / alli 2011
The Webby Awards Official Honoree Healthcare Merck / Gardasil 2011
Wave Festival Shortlist CPG Pepsi 2011
BtoB Magazine's Social Media Marketing Awards 1st Place Best Viral Video 2010 HP 2010
CLIO Healthcare Awards Bronze DTC Disease Awareness Gardasil 2010
DMA International ECHOS Leaders Entertainment Cinepolis 2010
DTC National Conference Gold Best CRM Campaign Zetia/Vytorin 2010
DTC National Conference Bronze Best Disease Education Gardasil 2010
RX Club Awards Certificate of Excellence PSAP 2010 Zetia/Vytorin 2010
RX Club Awards Certificate of Excellence Patient Education 2010 Singulair 2010
Cannes Lions International Festival of Creativity Silver Lion Corporate Identity Schemes - Large scale The Alliance for Climate Protection 2009
ADDY Awards - New York Citation of Excellence Reflect 1999
ADDY Awards - New York Citation of Excellence Reflect 1999
ADDY Awards - New York Citation of Excellence Mercedes S-Class 1999
District Two ADDYs (NY, NJ, PA, DE, Washington DC) / New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. Reflect 1999
DTC Awards 1st Place Viagra 1999
DTC Awards 1st Place Pfizer 1999
DTC Awards Campaign Best Pfizer 1999
DTC Awards 1st Place Pfizer 1999
DTC Awards 2nd Place Pfizer 1999
Echo DMA Awards Finalist Pfizer 1999
Electronic Retailing Association Award Winner Best Documercial Navy 1999
EMA Creative Excellence Show Merit Award Navy 1999
EMA Creative Excellence Show Merit Award Navy 1999
EMA Creative Excellence Show Merit Award Navy 1999
International Automotive Advertising Awards (IAAA) Cetificate of Excellence Mercedes M-Class 1999
International Automotive Advertising Awards (IAAA) Bronze Promotions/Direct Response Mercedes S-Class 1999
International Automotive Advertising Awards (IAAA) Bronze Promotions/Direct Response Mercedes S-Class 1999
International Automotive Advertising Awards (IAAA) Silver Promotions/Direct Response Mercedes S-Class 1999
John Caples International Awards 3rd Place Navy 1999
Vision Awards National Finalist Navy 1999
International Automotive Advertising Awards (IAAA) Gold Web Promotion/Event Mercedes 1998

Clients

Advertiser Brand Business Sector Type of Work since
Adobe Systems, Inc. Adobe Systems, Inc. Computer Software & Multimedia Productions
1998
Bank of America Corp. Bank of America Corp. Banking & Financial Services, Investments, Stock Brokers
Berlitz Berlitz Culture, Leisure & Sport
1993
Best Buy Co. Best Buy, Best Buy Mobile, Geek Squad Consumer Electronics & Audio-Visual
DaimlerChrysler Mercedes Benz USA Cars
1996
Dell Dell Computer Business Computers, Workstations & Servers
1997
Enron Enron (New Power Co.)
2000
ExxonMobil Exxon Mobil Industry
1997
GE Appliances GE Energy & Water Authorities, Utilities
2000
Google Google Internet Sites (Excluding ISPs)
Hewlett-Packard Enterprise bus; enterprise svcs Consumer Electronics & Audio-Visual
Homebytes.com Homebytes.com Internet Sites (Excluding ISPs)
2000
Johnson & Johnson Corporation Johnson & Johnson Corporation Hygiene & Personal Care Products
Juniper Financial Juniper Financial Banking, Finance, Law & Insurance
2000
Juno On-line Services Juno Internet Service Providers
1999
Kaiser Permanente Kaiser Permanente Hygiene & Personal Care Products
1998
Kraft Foods, Inc. Kraft Food
Mattel, Inc. Barbie, Hot Wheels, Max Steel, Matchbox, Polly Pocket Consumer Electronics & Audio-Visual
Merck & Co., Inc. Global Human Health Health & Pharmaceutical Products
Nestlé Nescafe Beverages
Nestlé Nescafe & Gerber Food
Pfizer Pfizer Hygiene & Personal Care Products
1997
Pfizer Viagra Health & Pharmaceutical Products
Procter & Gamble Procter & Gamble Co. Household Products & Maintenance
1997
RadioShack Corporation RadioShack Drugstores, Specialty Stores
2000
SBC Communications SBC
2000
Sony Sony
1998
The Clorox Company Brita Household Products & Maintenance
Time Warner Time Warner Cable Consumer Electronics & Audio-Visual
Toyota Motor Corporation Toyota Motor Corporation
Travelers Property Casualty Travelers Property Casualty
1999
United Parcel Service UPS Postal, Courier & Shipping Services
2000
United States Navy US Navy Recruiting State Employment, Forces & Police Recruitment
1988
Western Union Western Union Banking, Finance, Law & Insurance
1995