A New Breed of Agency
Our heritage is in marketing communications, but we understand that today’s business challenges require agencies to think differently. To think creatively to solve different kinds of problems in different ways. This means the right answer to a client’s problems may be a communications experience, but it may also be a brand solution or a media solution. The common theme running throughout RAPP’s approach, and the source of our competitive advantage, is the use of data, culture and technology to solve these complex challenges.
Unlike digital shops that were born digital, or brand agencies that only do traditional advertising, RAPP isn’t focused on a particular medium or channel. We’re an agency focused on consumers. We’re digital because consumers are digital. We’re committed to social and mobile media because people are social and mobile. Our solutions work because they’re rooted in data, based on an understanding of the brand’s context in culture and enabled by technology.
But don't just take our word for it. We’ve been ranked among the top digital and direct marketing agencies in the U.S. by Ad Age for the past several years. And in July 2012, we were recognized as a “Business Transformer” in Forrester’s report on the Interactive Agency Landscape. Business Transformers, Forrester says, will help companies transform business models, invent new products or enter new businesses by envisioning how digital capabilities enable firms to enter adjacent spaces.
We adhere to six core principles at RAPP that guide everything we do.
We Take the Initiative. We are self-starters. We create inspired solutions to problems and originate ideas that move our clients’ business forward.
We Collaborate to a Better Solution. We take ownership but share responsibility. We excel at building strong relationships and welcome diverse perspectives as a means of bringing the best thinking to our clients.
We Push Hard for What We Believe is Right. We fight for our clients and are passionate about creating the best solutions for them.
We Take Pride in the Quality of Our Work. We constantly seek to do better. We provide an example to others by always going the extra mile.
We Teach and We Learn. We search for opportunities to make time for personal development. We excite and energize others to grow and achieve personal and agency goals.
We Keep Our Word. We build trust by being reliable and dependable and we always act with honesty and professionalism.
Global Scale from One of the World’s Most-Awarded Agency Networks
With more than 50 offices in 30 countries, we have the global bench strength to create customer experiences on a global scale. And as part of Omnicom Group (NYSE: OMC), we have access to the world’s leading specialist agencies in just about any category or discipline. The result is a stable, experienced agency partner with the foresight and resources to effectively attack any marketing challenge.
|Advertiser||Brand||Business Sector||Type of Work||since|
|Bank of America Corp.||Bank of America Corp.||Banking & Financial Services, Investments, Stock Brokers|
|Best Buy Co.||Best Buy, Best Buy Mobile, Geek Squad||Consumer Electronics & Audio-Visual|
|Internet Sites (Excluding ISPs)|
|Hewlett-Packard Co.||Enterprise bus; enterprise svcs||Consumer Electronics & Audio-Visual|
|Johnson & Johnson Corporation||Johnson & Johnson Corporation||Hygiene & Personal Care Products|
|Mattel, Inc.||Barbie, Hot Wheels, Max Steel, Matchbox, Polly Pocket||Consumer Electronics & Audio-Visual|
|Merck & Co., Inc.||Global Human Health||Health & Pharmaceutical Products|
|Nestlé||Nescafe & Gerber||Food|
|Pfizer||Viagra||Health & Pharmaceutical Products|
|The Clorox Company||Brita||Household Products & Maintenance|
|Time Warner Cable||Time Warner Cable||Consumer Electronics & Audio-Visual|
|Toyota Motor Corporation||Toyota Motor Corporation|
|Adobe Systems, Inc.||Adobe Systems, Inc.||Computer Software & Multimedia Productions||1998|
|Berlitz||Berlitz||Culture, Leisure & Sport||1993|
|DaimlerChrysler||Mercedes Benz USA||Cars||1996|
|Dell||Dell Computer||Business Computers, Workstations & Servers||1997|
|Enron||Enron (New Power Co.)||2000|
|Exxon Mobil Corporation||Exxon Mobil||Industry||1997|
|GE Appliances||GE||Energy & Water Authorities, Utilities||2000|
|Homebytes.com||Homebytes.com||Internet Sites (Excluding ISPs)||2000|
|Juniper Financial||Juniper Financial||Banking, Finance, Law & Insurance||2000|
|Juno On-line Services||Juno||Internet Service Providers||1999|
|Kaiser Permanente||Kaiser Permanente||Hygiene & Personal Care Products||1998|
|Pfizer||Pfizer||Hygiene & Personal Care Products||1997|
|Procter & Gamble||Procter & Gamble Co.||Household Products & Maintenance||1997|
|RadioShack Corporation||RadioShack||Drugstores, Specialty Stores||2000|
|Travelers Property Casualty||Travelers Property Casualty||1999|
|United Parcel Service||UPS||Postal, Courier & Shipping Services||2000|
|United States Navy||US Navy Recruiting||State Employment, Forces & Police Recruitment||1988|
|Western Union||Western Union||Banking, Finance, Law & Insurance||1995|