Agency Profile

RAPP, New York

  • 437 Madison Avenue 3rd Floor
  • New York, New York 10022
  • United States
  • Phone: (212) 817-6800
  • Fax: (212) 686-7047

Philosophy & Competitive Advantages

A New Breed of Agency
Our heritage is in marketing communications, but we understand that today’s business challenges require agencies to think differently. To think creatively to solve different kinds of problems in different ways. This means the right answer to a client’s problems may be a communications experience, but it may also be a brand solution or a media solution. The common theme running throughout RAPP’s approach, and the source of our competitive advantage, is the use of data, culture and technology to solve these complex challenges.

Unlike digital shops that were born digital, or brand agencies that only do traditional advertising, RAPP isn’t focused on a particular medium or channel. We’re an agency focused on consumers. We’re digital because consumers are digital. We’re committed to social and mobile media because people are social and mobile. Our solutions work because they’re rooted in data, based on an understanding of the brand’s context in culture and enabled by technology. 

But don't just take our word for it.  We’ve been ranked among the top digital and direct marketing agencies in the U.S. by Ad Age for the past several years. And in July 2012, we were recognized as a “Business Transformer” in Forrester’s report on the Interactive Agency Landscape. Business Transformers, Forrester says, will help companies transform business models, invent new products or enter new businesses by envisioning how digital capabilities enable firms to enter adjacent spaces. 

Our Culture
We adhere to six core principles at RAPP that guide everything we do.

We Take the Initiative. We are self-starters. We create inspired solutions to problems and originate ideas that move our clients’ business forward.

We Collaborate to a Better Solution. We take ownership but share responsibility. We excel at building strong relationships and welcome diverse perspectives as a means of bringing the best thinking to our clients.

We Push Hard for What We Believe is Right. We fight for our clients and are passionate about creating the best solutions for them.

We Take Pride in the Quality of Our Work. We constantly seek to do better. We provide an example to others by always going the extra mile.

We Teach and We Learn. We search for opportunities to make time for personal development. We excite and energize others to grow and achieve personal and agency goals.

We Keep Our Word. We build trust by being reliable and dependable and we always act with honesty and professionalism. 

Network Description

Global Scale from One of the World’s Most-Awarded Agency Networks 
With more than 50 offices in 30 countries, we have the global bench strength to create customer experiences on a global scale. And as part of Omnicom Group (NYSE: OMC), we have access to the world’s leading specialist agencies in just about any category or discipline. The result is a stable, experienced agency partner with the foresight and resources to effectively attack any marketing challenge.  

Trade Organizations

Direct Marketing Association (United States)
Association of National Advertisers, Inc. (United States)
American Association of Advertising Agencies (United States)
AdForum.com

Contacts

New Business

Addison Deitz
Vice President, Business Development

Personnel

Number of Employees: 2200
Bob Horvath
Global Chairman and Chief Executive Officer

Marco Scognamiglio
Chief Executive Officer, UK

Ian Haworth
Global Chief Creative Officer

Tina Allan
Chief Client Operations Officer

Tracey D. Brown
Managing Director, Dallas

Abaete de Azevedo
RAPP Brazil and Latin America President and Chief Executive Officer

Addison Deitz
Vice President, Business Development

Robert Grammatica
Managing Director, New York and Global Chief Healthcare Officer

Loren Grossman
Global Chief Strategy Officer

Matthew Hafkin
Global Chief Financial Officer and Chief Operating Officer

Helen Hibbott
Global Chief Talent Officer and APAC Business Lead

Jessie Kernan
Chief Strategy Officer

Rona Evans
Manager, Business Development

rona.evans@rapp.com
Wayne Pick
Executive Creative Director, SVP

Kim Pick
Executive Creative Director, SVP

Ricardo Pomeranz
Global Chief Digital Officer

Zihla Salinas
Chief Marketing Officer

Anne Marie Schiller
Global Chief Client Operations

Phillip Schilling
Managing Director, Germany

Steve Takla
Chief Financial Officer

Mark Zahorik
Chief Information Officer

Campaigns

Clients

Advertiser Brand Business Sector Type of Work since
Bank of America Corp. Bank of America Corp. Banking & Financial Services, Investments, Stock Brokers
Best Buy Co. Best Buy, Best Buy Mobile, Geek Squad Consumer Electronics & Audio-Visual
Google Google Internet Sites (Excluding ISPs)
Hewlett-Packard Co. Enterprise bus; enterprise svcs Consumer Electronics & Audio-Visual
Johnson & Johnson Corporation Johnson & Johnson Corporation Hygiene & Personal Care Products
Kraft Kraft Food
Mattel, Inc. Barbie, Hot Wheels, Max Steel, Matchbox, Polly Pocket Consumer Electronics & Audio-Visual
Merck & Co., Inc. Global Human Health Health & Pharmaceutical Products
Nestlé Nescafe Beverages
Nestlé Nescafe & Gerber Food
Pfizer Viagra Health & Pharmaceutical Products
The Clorox Company Brita Household Products & Maintenance
Time Warner Cable Time Warner Cable Consumer Electronics & Audio-Visual
Toyota Motor Corporation Toyota Motor Corporation
Adobe Systems, Inc. Adobe Systems, Inc. Computer Software & Multimedia Productions
1998
Berlitz Berlitz Culture, Leisure & Sport
1993
DaimlerChrysler Mercedes Benz USA Cars
1996
Dell Dell Computer Business Computers, Workstations & Servers
1997
Enron Enron (New Power Co.)
2000
Exxon Mobil Corporation Exxon Mobil Industry
1997
GE Appliances GE Energy & Water Authorities, Utilities
2000
Homebytes.com Homebytes.com Internet Sites (Excluding ISPs)
2000
Juniper Financial Juniper Financial Banking, Finance, Law & Insurance
2000
Juno On-line Services Juno Internet Service Providers
1999
Kaiser Permanente Kaiser Permanente Hygiene & Personal Care Products
1998
Pfizer Pfizer Hygiene & Personal Care Products
1997
Procter & Gamble Procter & Gamble Co. Household Products & Maintenance
1997
RadioShack Corporation RadioShack Drugstores, Specialty Stores
2000
SBC Communications SBC
2000
Sony Sony
1998
Travelers Property Casualty Travelers Property Casualty
1999
United Parcel Service UPS Postal, Courier & Shipping Services
2000
United States Navy US Navy Recruiting State Employment, Forces & Police Recruitment
1988
Western Union Western Union Banking, Finance, Law & Insurance
1995