National Audubon Society - “Birding the Net”
National Audubon Society
| Title | Birding the Net |
| Tagline | Birding the Net |
| Agency | Goodby Silverstein & Partners |
| Advertiser | National Audubon Society |
| Brand | National Audubon Society |
| Product Category | Culture, Leisure & Sport |
| Campaign Name | Birding the Net |
| Country of Production | United States |
| Media Type | Case Study |
| Awards |
CLIO Awards, 2012 (Bronze) for Social Media
|
| Executive Creative Director |
Jeff Goodby |
| Creative Director |
Niklas Lilja |
| Creative Director |
Joakim Borgstrom |
Story
Birding the Net is an integrated online social media game from Audubon that lets you locate and collect animated birds living all across the Internet. We released 34 birds as banner ads over various websites. Players who register their e-mail address and collect all the birds were eligible for amazing prices.
