YouTube - “Balloon”
|Tagline||All perspectives. All in one place. |
|Agency||Goodby Silverstein & Partners|
|Product Category||Internet Sites (Excluding ISPs)|
|Campaign Name||All perspectives. All in one place. |
|Country of Production||United States|
|Date of First Broadcast/Publication||August 20, 2012|
|Media Type||Interactive Television|
Most news sources provide just one, staid perspective during their coverage of the elections. But YouTube is blowing up that old model, offering coverage from eight different news sources, with eight different perspectives, all in one place.
The campaign is being kicked off with a :60 spot called "Balloon" announcing YouTube's live coverage of the conventions. The spot directs viewers to the YouTube.com/politics hub.
The spot and the site design were created by Goodby Silverstein & Partners.