On Friday afternoon, Goodby, Silverstein & Partners announced Margaret Johnson, Executive Creative Director and 16-year veteran of the agency, has been named a partner. She is the first new partner since Jerry Barnhart (2009), the first female partner in the agency’s history and the first new creative partner in over a decade, a true testament to her unique contributions to GSP and the industry as a whole.
As Co-Chairman and Creative Director Jeff Goodby said in an internal memo, “Margaret was an easy choice. There is no one quite like her. She is prolific, has tremendous range and great taste. Her work ranges from beautiful and heartfelt to edgy and funny, from digits on TV to digits online. She’s collaborative, humble, and generous with her ideas and help. Her integrity is unquestioned.”
Margaret has worked on just about every account at GSP — SONIC, Häagen-Dazs, Logitech, Nintendo, Specialized, hp, Foster Farms, Budweiser and Nest, just to name a few. Over the years, she’s won awards in every major show, including the One Show’s first-ever Green Pencil for the hyper-integrated Häagen-Dazs “HD Loves HB” campaign in 2009, the 2010 Kelly Awards Grand Prize for the Häagen-Dazs “Five” campaign, a 2011 Cannes Cyber Lion for the Yahoo! outdoor interactive “Bus Stop Derby” as well as two 2011 Lions for the Logitech “Ivan Cobenk” spot, which was included as one of the CLIO Awards’ 100 all-time “World’s Best Commercials” earlier this year.