Margaret Johnson Named Goodby, Silverstein & Partners’ First Female Partner
September 10, 2012
On Friday afternoon, Goodby, Silverstein & Partners announced Margaret Johnson, Executive Creative Director and 16-year veteran of the agency, has been named a partner. She is the first new partner since Jerry Barnhart (2009), the first female partner in the agency’s history and the first new creative partner in over a decade, a true testament to her unique contributions to GSP and the industry as a whole.
As Co-Chairman and Creative Director Jeff Goodby said in an internal memo, “Margaret was an easy choice. There is no one quite like her. She is prolific, has tremendous range and great taste. Her work ranges from beautiful and heartfelt to edgy and funny, from digits on TV to digits online. She’s collaborative, humble, and generous with her ideas and help. Her integrity is unquestioned.”
Margaret has worked on just about every account at GSP — SONIC, Häagen-Dazs, Logitech, Nintendo, Specialized, hp, Foster Farms, Budweiser and Nest, just to name a few. Over the years, she’s won awards in every major show, including the One Show’s first-ever Green Pencil for the hyper-integrated Häagen-Dazs “HD Loves HB” campaign in 2009, the 2010 Kelly Awards Grand Prize for the Häagen-Dazs “Five” campaign, a 2011 Cannes Cyber Lion for the Yahoo! outdoor interactive “Bus Stop Derby” as well as two 2011 Lions for the Logitech “Ivan Cobenk” spot, which was included as one of the CLIO Awards’ 100 all-time “World’s Best Commercials” earlier this year.
Goodby, Silverstein & Partners & Chevrolet Win Gold in First-Ever Mobile Lions at Cannes International Festival of Creativity 2012
June 20, 2012
Super Bowl Game Time App Takes Top Honors in Brand New “Mobile” Category for
“Best Use of Multiple Screens”
Cannes, June 19, 2012 – Goodby, Silverstein & Partners (GSP) announced they have been awarded a prestigious Gold Lion in the brand new Mobile Category for “best use of multiple screens” for the Chevy Game Time app at the Cannes International Festival of Creativity 2012. The Chevy Game Time app was created to enhance second screen viewing during Super Bowl XLVI, allowing users to play games in real time and enter to win prizes, including 20 Chevys and thousands of other giveaways.
In addition to the attention-grabbing ads, Chevy’s Game Time app proved extremely successful with:
More than 703,000 registrations
More than 35 million page views
25 million trivia questions answered
Nearly 1.6 million hours spent on the app
A gain of more than 130,000 new fans on Facebook
and 9,000 new followers on Twitter
With so many ads during the Super Bowl, the Chevy Game Time app succeeded in breaking through the clutter and allowing users to experience Super Bowl Sunday in a whole new way. The app was the first of its kind, which makes it only fitting it earns the first-ever Mobile Cannes Lion.
“We are honored to win in what is certainly a pioneering, forward-looking category,” said Jeff Goodby, Co-Chairman and Creative Director of Goodby, Silverstein & Partners Jeff Goodby (@JeffBadby), “Traditional media is being reborn with the addition of apps that make us see old media through new lenses.”
For more information on GSP’s work with Chevy, don’t miss Jeff Goodby and GM’s Global Chief Marketing Officer Joel Ewanick’s seminar, “Can your client be your friend?” on Friday, June 22, at 5:45 p.m. at the Debussy Theatre in the Palais, or stop by the Chevy Sonic Exhibit on the lawn of the Grand Hotel every day for the duration of the Festival from 10 a.m. to 6 p.m.
About Goodby Silverstein & Partners:
Goodby Silverstein & Partners, a unit of the Omnicom Group, is one of the world’s most respected and most awarded advertising agencies. Founded in 1983, the company is headquartered in San Francisco with an office in Detroit. Over 500 employees serve a broad array of national and international accounts, including Frito-Lay, the California Milk Processor Board (got milk?), Adobe, Chevrolet, TD Ameritrade, the NBA and many others. For more information on GSP, please visit goodbysilverstein.com.
Goodby Silverstein & Partners and Hyper Island Announce Second Annual Digital Fellowship for African-American Ad Students
April 19, 2012
Goodby Silverstein & Partners and Hyper Island Announce Second Annual Digital Fellowship for African-American Ad Students Scholarship
San Francisco—Goodby Silverstein & Partners announced the Goodby Silverstein & Partners Digital Fellowship for 2012–2013, a scholarship fund for African-American students developed in partnership with Hyper Island and established to help increase diversity within the advertising industry. Through the fellowship, Goodby Silverstein & Partners will subsidize tuition for one student to attend a Hyper Island digital program in Sweden. This is the second year the agency has awarded the fellowship.
“We believe that all industries and teams benefit from diversity. With our Hyper Island fellowship, we want to encourage more talented African-Americans to get involved in advertising by offering them the opportunity to participate in one of the most innovative digital programs in the world,” said Jeff Goodby, co-chairman of Goodby Silverstein & Partners.
Goodby Silverstein & Partners invites African-American high school graduates and college students to apply for a 40- to 45-week-long fellowship for one of the following Hyper Island programs in Stockholm, Sweden: Motion Graphics Design, Interactive Art Direction, or Digital Data Strategist. The fellowship includes subsidized tuition and the opportunity to collaborate with industry thought leaders in an environment that mirrors the workplace.
The successful applicant will gain knowledge of digital platforms and technology, and learn how to create engaging user experiences, identify entrepreneurial opportunities for innovation, develop detailed business strategies, build creative teams and become agents for collaboration and change under the guidance of industry professionals.
“We admire and encourage all initiatives like this, in which leading agencies such as Goodby Silverstein & Partners are proud to support the next generation of talent as they set out to diversify the industry and are proud to support the next generation of industry talent as they set out to diversify the industry,” said Johanna Frelin, CEO of Hyper Island.
The Goodby Silverstein & Partners Digital Fellowship will accept applications from April 19th, 2012, through May 31, 2012. For more information about application requirements, please visit: http://programs.hyperisland.se/2012/04/the-goodby-silverstein-partners-digital-fellowship-2012-2013/.
For more information, please contact:
Meagan Phillips, agency communication coordinator at Goodby Silverstein & Partners firstname.lastname@example.org 415-392-0669
Erika Petersson, relations manager at Hyper Island
email@example.com +46 (0) 765-454000
About Goodby Silverstein & Partners
Goodby Silverstein & Partners, a unit of the Omnicom Group, is one of the world’s most respected and most awarded advertising agencies. Founded in 1983, the company is based in San Francisco and Detroit, with over 500 employees serving a broad array of national and international accounts, including Frito-Lay, the California Milk Processor Board (got milk?), Adobe, Chevrolet, TD Ameritrade, the NBA and many others. For more information on GSP, please visit goodbysilverstein.com.
About Hyper Island
Hyper Island is a world-leading educator within interactive communication, business management and leadership. For more than 16 years, Hyper Island has been developing and providing training with its own unique methodology, developed using experience-based learning. Hyper Island is headquartered in Karlskrona/Stockholm, with offices in London, Manchester and New York. Read more at hyperisland.com.
Goodby Silverstein & Partners Names Gareth Kay Chief Strategy Officer
October 5, 2011
Additional Appointments Bolster Strategy Function
SAN FRANCISCO (October 4, 2011): Goodby Silverstein & Partners today announced three key appointments in its Strategy department, starting with the elevation of Gareth Kay, formerly the agency’s Director of Brand Strategy, to the new position of Chief Strategy Officer.
Additionally, Christine Chen, formerly Deputy Head of Communication Strategy, has been promoted to the role of Head of Communication Strategy.
In support of strategy for the Detroit office, GSP has hired Neil Saunders, previously Group Planning Director on Nissan for TBWA\Chiat\Day, as the Director of Brand Strategy for Goodby Silverstein & Partners, Detroit.
“I want to congratulate Gareth and Christine on their richly deserved promotions, and to welcome Neil to the fold,” said Derek Robson, GSP’s Managing Partner. “They are all enormously gifted strategists with great intuitive senses of how to build brands and grow businesses.”
About Chen’s move from Deputy to Head of Communication Strategy, Robson explained, “Over the seven years she has been with us, Christine has been attached to some of our most imaginative media thinking, such as the Häagen-Dazs Honey Bees campaign. As a strategic mind, she has been instrumental in a number of our recent new-business wins, including SONIC and TD Ameritrade.”
In advancing Gareth Kay to Chief Strategy Officer, Robson said, “We have decided that it is time to recognize the impact that Gareth has had on the agency by elevating him to a role where he takes responsibility for both brand and communication strategy as our Chief Strategy Officer. He’s a brilliant thinker, a recognized star in the industry and an all-around good guy.”
For his part, Kay commented, “My job will be to continually evolve the discipline to make it more relevant, useful and inspiring in the simple belief that better strategy makes it more likely for better work to happen more often.”
About hiring Neil Saunders for his new position at GSP Detroit, Jeff Goodby, Co-Founder and Co-Chairman of Goodby Silverstein & Partners, said, “Neil will bring a whole new dimension of perspective and thinking to our thinking on Chevrolet and beyond in Detroit.”
Goodby added, “As an agency, we have always built the work from the strategy level up, and over the years, in recognizing that power, we have developed, arguably, the world’s strongest Strategy department. This further progression of the department will keep GSP and its clients in the forefront of media, technological and cultural change.”
About Goodby Silverstein & Partners
Goodby Silverstein & Partners, a unit of the Omnicom Group, is one of the world’s most respected and most awarded advertising agencies. Founded in 1983, the company is based in San Francisco and has over 700 employees serving a broad array of national and international accounts, including Hewlett-Packard, Frito-Lay, Häagen-Dazs, California Milk Processors Board (“got milk?”), Adobe, Sprint, NBA and many others. For more information on GSP, please visit goodbysilverstein.com.