R/GA New York, United States Full Service Digital Agency


R/GA Creative Work

Title "Free"
Agency R/GA
Campaign Free
Advertiser Nike
Brand Nike
Business Sector Sportswear

The Nike Free is a shoe without boundaries, created for every type of athlete. To do it justice, we created the Nike Free arena, where athletes from different sports go head-to-head. At the Nike Free arena, competition comes down to who throws down the hardest. With each match up, the Free community votes on their favourite, deciding if the B-boy threw down harder than the daredevil gymnast, or if the capoeira expert outperformed the human robot. Voters could enter the Free Arena on Facebook to perform a move of their own, and vote on the best user-submitted videos.

Media Type Interactive
Creative Director Mr. Al Patton
Copywriter Mr. Al Patton
Copywriter Mrs. Joanna Crean

Recent Work