R/GA New York, United States Digital

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R/GA Creative Work

Title "Social Media Hell"
Agency R/GA
Campaign SXSW
Advertiser R/GA
Brand R/GA
Business Sector Community Website
Philosophy

Social media has taken over our lives. We are constantly bombarded with the opinions of our friends and followers. So we wanted to give these “gurus” and “rock stars” a place where they could thrive: in hell. Introducing Social Media Hell, a mobile site that allows users to unlock the seven levels of hell based on Dante’s Inferno, through tweets and foursquare check-ins. It launched at SXSW Interactive, where players confess their sins by checking into designated locales or selling their souls through twitter posts. A leader board took form, with the top player of SXSW becoming mayor of hell.

Media Type Interactive
Executive Creative Director Mr. Andy Clarke
Associate Creative Director Mr. Mirco Pasqualini
Art Director Mr. Robertino Zambrano
Chief Creative Officer Mr. Nick Law
Copywriter Mr. Chapin Clark
Copywriter Mrs. Kristen Joy Watts

Recent Work