R/GA New York, United States Digital

R/GA Creative Work

TitleSocial Media Hell
Agency
Campaign SXSW
Advertiser R/GA
Brand R/GA
Business Sector Community Website
Philosophy

Social media has taken over our lives. We are constantly bombarded with the opinions of our friends and followers. So we wanted to give these “gurus” and “rock stars” a place where they could thrive: in hell. Introducing Social Media Hell, a mobile site that allows users to unlock the seven levels of hell based on Dante’s Inferno, through tweets and foursquare check-ins. It launched at SXSW Interactive, where players confess their sins by checking into designated locales or selling their souls through twitter posts. A leader board took form, with the top player of SXSW becoming mayor of hell.

Media Type Digital
Executive Creative Director
Associate Creative Director
Art Director
Chief Creative Officer
Copywriter
Copywriter

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