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R/GA

R/GA

New York, United States

Full Service

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Product Development, Packaging/Design, Strategy and Planning, Technology, Online services, B2B, Consumer

Founded in: 1977

Employees: 1700

Awards: 239

Creative Work: 67

Clients: 11


Contact Information

450 W 33rd Street 12th Floor
New York New York 10001
United States
Phone: (+1) 212 946-4000
Email:
Website:

Bob Greenberg

Bob Greenberg

Founder, Chairman, CEO
Nick Law

Nick Law

EVP, Global Chief Creative Officer
Barry Wacksman

Barry Wacksman

EVP, Global Chief Growth Officer

Phone: (+1) 212.946.4109

Daniel Diez

Daniel Diez

Global Chief Marketing Officer

Phone: (+1) 212 239 5544

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Product Development, Packaging/Design, Strategy and Planning, Technology, Online services, B2B, Consumer

Founded in: 1977

Employees: 1700

Awards: 239

Creative Work: 67

Clients: 11

R/GA

450 W 33rd Street 12th Floor
New York New York 10001
United States
Phone: (+1) 212 946-4000
Email:
Website:
Bob Greenberg

Bob Greenberg

Founder, Chairman, CEO
Nick Law

Nick Law

EVP, Global Chief Creative Officer
Barry Wacksman

Barry Wacksman

EVP, Global Chief Growth Officer

Phone: (+1) 212.946.4109

Daniel Diez

Daniel Diez

Global Chief Marketing Officer

Phone: (+1) 212 239 5544

R/GA Leadership and Team Members

Dave Edwards

New Business

Dave Edwards

SVP Managing Director, Business Development U.S.

Phone: (+1) 917-412-9716

As SVP, Managing Director of Business Development, Dave oversees business development across the U.S. to meet the increasing demand for agency-of-record relationships. Dave has over two decades of experience in digital marketing and communications. Recent new biz wins: Mercedes, NFL Dave joined R/GA in 2005 as an account director and quickly ascended to group account director. During this time, Dave gained considerable mobile experience working on Nokia, the world’s leader in mobility. This included the Nokia N95 global launch where Dave led the development of a user-generated site that exceeded the expected number of user-submitted videos by 100 percent. Additionally, Dave led the Open to Anything campaign, which significantly increased handset sales and sparked the revolution of “unlocking” mobile devices in the U.S. Prior to joining R/GA, Dave was a vice president at MRM Worldwide, where he managed the team charged with re-inventing Intel's worldwide channel partner program. Before joining MRM, Dave spent more than five years with OgilvyOne Worldwide, where he was partner, management supervisor, and led the development of digital demand generation initiatives aimed at increasing lead capture and site traffic for Cisco Systems, IBM, and GlaxoSmithKline. He is a graduate of the State University of New York, and resides in Livingston, NJ, with his wife and three kids. Specialties: Mobile Marketing, Digital Retail, Digital, Interactive, Digital Advertising, Social Media, Storytelling, Client Services, Account Management
Bob Greenberg

Bob Greenberg

Founder, Chairman, CEO

ob Greenberg—Founder, Chairman, and CEO of R/GA—has been a pioneer in the advertising and communications industry for nearly four decades. He leads the vision for R/GA, an agency that serves as the digital partner for Fortune 500 companies and world-renowned brands, including Nike, Beats by Dre, Unilever, Samsung, Google, and Johnson & Johnson. R/GA is one of the world’s most influential agencies, emphasizing the importance of business transformation, product/service innovation, and breakthrough communications. The agency has offices in New York, Chicago, Austin, San Francisco, Los Angeles, and Portland, and internationally in London, Bucharest, Istanbul, São Paulo, Buenos Aires, Sydney, Singapore, and Shanghai. Bob, along with his brother Richard, founded R/Greenberg Associates (R/GA) in 1977 with the idea of creating a company that valued design but also focused on developing leading-edge motion graphics and live-action film and video production. The company created groundbreaking visual effects for movies such as Alien, Predator, Se7en, and Zelig. To date, R/GA’s body of work spans 400 feature films and 4,000 television commercials. Bob has evolved the company several times since its founding, transforming it from a world-class movie title shop, to a digital studio, to a major digital advertising agency, and today, to an all-in-one full-service agency, product and service innovator, and consultancy. Now in its fifth business model, R/GA has become one of the most successful integrated marketing services companies, creating everything from new products and digital services to social and mobile campaigns to broadcast commercials. Bob serves on the boards of numerous schools and organizations, including the Brooklyn Academy of Music, the Ad Council, NYU’s Tisch School of the Arts (Dean’s Council Advisory Board), NYU’s Interactive Telecommunications Program, Parsons School of Design, and the Berlin School of Creative Leadership. He is also a member of the Academy of Motion Picture Arts and Sciences. Bob has won almost every industry award for creativity, including the Academy Award, D&AD Pencils, and Cannes Lions. Among his most notable accolades are the Cannes Lions lifetime achievement Lion of St. Mark, the honorary title Royal Designer for Industry (Hon RDI) from the Royal Society for Arts, the ANDY Bravery Award, the 2007 BDA Lifetime Achievement Award, the CLIO Lifetime Achievement Award in 2006, the Cooper-Hewitt National Design Award for Communications in 2003, and the Chrysler Award for Innovation in Design. Bob was also recently inducted into the Advertising Hall of Fame, Marketing Hall of Fame, and the Creative Hall of Fame. For the Cannes Lions International Festival of Creativity, he served as Cyber Jury President in 2004 and 2013, as a member of the 2005 Titanium Jury, and as President of the Titanium and Integrated Jury in 2010.
Nick Law

Nick Law

EVP, Global Chief Creative Officer

"The Next Creative Revolution" by Nick Law Mr. Law, chief creative officer of R/GA, talks about the the dynamic relationships that exist between the advertising medium and its message and the qualities the next generation of leaders need.

Barry Wacksman

New Business

Barry Wacksman

EVP, Global Chief Growth Officer

Phone: (+1) 212.946.4109

As Chief Growth Officer, Barry helps define the overall strategy and vision of the agency, He is responsible for agency business development and helps shape industry thought leadership. Since joining R/GA in 1999, the agency has grown organically from under 50 employees to over 700 staff across three offices globally. Under his leadership, R/GA has won accounts with some of the world’s top brands, like Nike, Verizon, L’Oréal, and Walmart. Barry’s articles have been published in a wide variety of industry publications, and he has presented on topics pertaining to the digital age at major conferences and events around the world.Prior to joining R/GA, Barry was at Ammirati Puris Lintas (APL) Digital, the interactive marketing unit of global advertising network Ammirati Puris Lintas. At APL Digital, he managed the global digital accounts of Compaq, Iridium, and LEGO, as well as business development.Barry serves on the board of directors of the Advertising Education Forum (AEF) and the Miami Ad School. He graduated from Ohio State University with a BA in philosophy and was a Ph.D. candidate in philosophy at Syracuse University.
Daniel Diez

Public Relations

Daniel Diez

Global Chief Marketing Officer

Phone: (+1) 212 239 5544