Agency Profile

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R/GA, New York

  • 350 West 39th Street
  • New York, New York 10018
  • United States
  • Phone: (+1) 212 946-4000
  • Fax: (+1) 212 946-4010

Philosophy & Competitive Advantages

R/GA is the agency for the digital age. We believe that the marketing industry is undergoing a fundamental transformation resulting from the unprecedented velocity of technology that is changing the lives of customers globally. These changes are creating enormous challenges for marketers - from the erosion of the mass market to the ascendance of consumer control - as well as enormous opportunities for brands: better efficiencies and targeting, increased opportunities to build meaningful relationships with customers, entirely new forms of engagement. R/GA is a new model for an agency in the age of technological change and consumer control. The old paradigms of perceptual-based marketing delivered via outbound messages in a media-driven environment are yielding to a new paradigm of creating transformational customer experiences that are accessed through inbound, on-demand channels. R/GA helps clients transform their brands through these breakthrough customer experiences.

Contacts

Public Relations

Daniel Diez
Global Chief Marketing Officer
Phone: (+1) 212 239 5544
Daniel.Diez@rga.com
Bob Greenberg
CEO, Global Chief Creative Officer

Nick Law
CCO

New Business

Barry Wacksman
EVP, Chief Growth Officer
Phone: (+1) 212 946 4109
Barry.Wacksman@rga.com
John Mayo-Smith
EVP, Chief Technology Officer

Dawn Winchester
EVP, Chief Marketing Services Officer

Dawn.winchester@rga.com
William Charnock
Chief Strategy Officer

Chris Colborn
EVP, Chief Experience Officer

Michael Kaczmarski
Chief Financial Officer

Human Resources

Shannon Moorman
Director, Creative Resources
Phone: (+1) 212-609-8401
shannon.moorman@rga.com

Personnel

Number of Employees: 1352
Bob Greenberg
CEO, Global Chief Creative Officer

Nick Law
CCO

Barry Wacksman
EVP, Chief Growth Officer
Phone: (+1) 212 946 4109
Barry.Wacksman@rga.com
Chris Colborn
EVP, Chief Experience Officer

Dawn Winchester
EVP, Chief Marketing Services Officer

Dawn.winchester@rga.com
John Mayo-Smith
EVP, Chief Technology Officer

Michael Kaczmarski
Chief Financial Officer

William Charnock
Chief Strategy Officer

Daniel Diez
Global Chief Marketing Officer
Phone: (+1) 212 239 5544
Daniel.Diez@rga.com
Shannon Moorman
Director, Creative Resources
Phone: (+1) 212-609-8401
shannon.moorman@rga.com

Campaigns

  • Advertiser: Beats Electronics LLC.
  • Brand: Beats by Dr. Dre
  • Name: The Game Before The Game
  • Advertiser: Beats Electronics LLC.
  • Brand: Beats by Dre
  • Name: Hear What You Want
  • Advertiser: Beats Electronics LLC.
  • Brand: Beats by Dre
  • Name: NewBeatsStudio
  • Advertiser: Beats Electronics LLC.
  • Brand: Beats Music
  • Name: Hit Play
  • Advertiser: Nike
  • Brand: Nike
  • Name: One Nike
  • Advertiser: Nike
  • Brand: Nike
  • Name: Nike+ FuelBand
  • Advertiser: Beats Electronics LLC.
  • Brand: Beats By Dre
  • Name: Show Your Color
  • Advertiser: MasterCard International
  • Brand: MasterCard
  • Name: MasterCard Miyamo
  • Advertiser: Google
  • Brand: Google
  • Name: Livable App - Powered by Google
  • Advertiser: McCormick
  • Brand: McCormick
  • Name: FlavorPrint
  • Advertiser: Nike
  • Brand: Nike
  • Name: The Nike SB app
  • Advertiser: Nike
  • Brand: Nike
  • Name: Nike+ Fuelband
  • Advertiser: Microsoft
  • Brand: Windows 8
  • Name: Windows 8 Launch
  • Advertiser: Getty Images
  • Brand: Getty Images
  • Name: Watermark
  • Advertiser: Home Box Office, Inc.
  • Brand: HBO / HBO GO
  • Name: HBO / HBO GO
  • Advertiser: Adam Tensta
  • Brand: Adam Tensta
  • Name: One Copy Song
  • Advertiser: A&E
  • Brand: Duck Dynasty
  • Name: Duck Dynasty
  • Advertiser: The Advertising Club of New York
  • Brand: The 2013 International ANDY Awards
  • Name: #Bribe Andy
  • Advertiser: Nike
  • Brand: Nike
  • Name: Head 2 Head
  • Advertiser: R/GA
  • Brand: R/GA
  • Name: The Social Interview
  • Advertiser: R/GA
  • Brand: R/GA
  • Name: SXSW
  • Advertiser: Nike
  • Brand: Nike
  • Name: Free
  • Advertiser: Nike
  • Brand: Nike+
  • Name: Human Race
  • Advertiser: Nike
  • Brand: Nike+
  • Name: Human Race - Nike+
  • Advertiser: Nike
  • Brand: Nike Basketball
  • Name: Lebron
  • Advertiser: Nike
  • Brand: Nike
  • Name: Nike Basketball
  • Advertiser: Nike
  • Brand: Nike
  • Name: Nike Gridiron
  • Advertiser: Nike
  • Brand: nikeiD.com
  • Name: Nike Id
  • Advertiser: Nike
  • Brand: Nike
  • Name: Nike Lab
  • Advertiser: Nike
  • Brand: Nike
  • Name: Nike Lab Comic Book
  • Advertiser: Nike
  • Brand: Nike
  • Name: Nike Lab Holiday 03
  • Advertiser: Nike
  • Brand: Nike
  • Name: Nike Lab Holiday 04
  • Advertiser: Nike
  • Brand: Nike
  • Name: Nike Sparq
  • Advertiser: Nike
  • Brand: Nike
  • Name: Nike-Presto.com
  • Advertiser: Nike
  • Brand: Nike
  • Name: Nikeid
  • Advertiser: Nike
  • Brand: Nike
  • Name: The Film Room
  • Advertiser: Nike
  • Brand: Nike Women
  • Name: Training Club
  • Advertiser: Google
  • Brand: Google
  • Name: Google Wallet
  • Advertiser: Innovative Thunder
  • Brand: Innovative Thunder
  • Name: Pay With a Tweet

Awards

award Distinction Category Brand Year
Cannes Lions International Festival of Creativity Bronze Lion Data Visualisation Nike 2014
Cannes Lions International Festival of Creativity Bronze Lion Products Nike 2014
Cannes Lions International Festival of Creativity Bronze Lion Products QOL 2014
Cannes Lions International Festival of Creativity Gold Lion Networked Mobile Technology QOL 2014
International ANDY Awards Silver Digital Design Nike 2014
The New York Festivals International Advertising Awards in All Media Second Prize Award Interface & Navigation Nike 2014
The New York Festivals International Advertising Awards in All Media Second Prize Award Games Nike 2014
The New York Festivals International Advertising Awards in All Media First Prize Award Mobile Nike 2014
The One Show Merit Over 60 Second - Single Beats by Dre 2014
The One Show Merit Over 60 Second - Single Beats by Dre 2014
D&AD Awards / Yellow Pencil Yellow Pencil Digital Brand Expression Nike 2013
Cannes Lions International Festival of Creativity Bronze Lion User Experience McCormick 2013
Cannes Lions International Festival of Creativity Silver Lion Branded Utility/Tool (For Pcs, Macs, Etc.) McCormick 2013
Cannes Lions International Festival of Creativity Silver Lion Social Media MasterCard 2013
CLIO Awards Bronze Adam Tensta 2013
CLIO Awards Gold Nike 2013
CLIO Awards Gold User Experience Nike 2013
CLIO Awards Silver Apps Google 2013
CLIO Awards Gold Apps Nike 2013
D&AD Awards / Yellow Pencil Yellow Pencil Sound Design & Use of Music for Digital Advertising Adam Tensta 2013
D&AD Awards / Yellow Pencil Yellow Pencil Digital Solutions Nike 2013
D&AD Awards / Yellow Pencil Yellow Pencil Integrated Nike 2013
D&AD Awards / Yellow Pencil Yellow Pencil Mobile Interaction & Experience Nike 2013
International ANDY Awards GRANDY Toys, Games and Sports Nike 2013
International ANDY Awards Gold Creative Technology Nike 2013
International ANDY Awards Gold Toys, Games and Sports Nike 2013
London International Awards - LIA Bronze E-Commerce Nike 2013
London International Awards - LIA Bronze Foods McCormick 2013
The New York Festivals International Advertising Awards in All Media Gold World Medal Avant-Garde Nike 2013
The New York Festivals International Advertising Awards in All Media Gold World Medal Digital Nike 2013
The New York Festivals International Advertising Awards in All Media Gold World Medal Interface & Navigation Nike 2013
The New York Festivals International Advertising Awards in All Media Bronze World Medal Community Apps Adam Tensta 2013
The New York Festivals International Advertising Awards in All Media Bronze World Medal Community Apps Adam Tensta 2013
The New York Festivals International Advertising Awards in All Media Bronze World Medal Interface & Navigation Nike 2013
The New York Festivals International Advertising Awards in All Media Bronze World Medal Apparel, Footwear & Accessories Nike 2013
The New York Festivals International Advertising Awards in All Media Gold World Medal Mobile Nike 2013
The New York Festivals International Advertising Awards in All Media Gold World Medal Apparel, Footwear & Accessories Nike 2013
The New York Festivals International Advertising Awards in All Media Gold World Medal Apparel, Footwear & Accessories Nike 2013
The New York Festivals International Advertising Awards in All Media The World's Best Idea Apparel, Footwear & Accessories Nike 2013
The One Show Gold Pencil Single Nike 2013
The One Show Gold Pencil Single Nike 2013
The One Show Gold Pencil Single Nike 2013
Cannes Lions International Festival of Creativity Grand Prix Cyber Nike 2012
Cannes Lions International Festival of Creativity Grand Prix Titanium Nike 2012
Cannes Lions International Festival of Creativity Bronze Lion Best Use Of Social Media Adam Tensta 2012
Cannes Lions International Festival of Creativity Silver Lion Use Of Innovative Technology For Mobile Nike 2012
Cannes Lions International Festival of Creativity Grand Prix Other Digital Channels Nike 2012
Cannes Lions International Festival of Creativity Gold Lion Titanium & Integrated Nike 2012
Cannes Lions International Festival of Creativity Titanium Grand Prix Titanium & Integrated Nike 2012
CLIO Awards Bronze Microsite / Website Nike 2012
Epica Silver Branded Entertainment Nike 2012
London International Awards - LIA Gold Sports Nike 2012
London International Awards - LIA Bronze Navigation/Interactivity Nike 2012
London International Awards - LIA Gold Mobile Apps Nike 2012
London International Awards - LIA Silver Entertainment Adam Tensta 2012
London International Awards - LIA Gold Integrated Campaign Nike 2012
London International Awards - LIA Gold The NEW Nike 2012
London International Awards - LIA Gold Non-Traditional: Sports Nike 2012
London International Awards - LIA Grand LIA Non-Traditional Nike 2012
The Cresta Awards Winner Promotions & Incentives Adam Tensta 2012
The Cresta Awards Winner Internet Applications Adam Tensta 2012
The New York Festivals International Advertising Awards in All Media Bronze World Medal Mobile Apps / Interactive Tools Google 2012
Cannes Lions International Festival of Creativity Bronze Lion Viral Marketing R/GA 2011
Cannes Lions International Festival of Creativity Bronze Lion Clothing, Footwear & Accessories Nike Basketball 2011
Cannes Lions International Festival of Creativity Bronze Lion Community Applications R/GA 2011
Cannes Lions International Festival of Creativity Bronze Lion Clothing, Footwear & Accessories Nike 2011
Cannes Lions International Festival of Creativity Silver Lion Best use of mobile devices Converse 2011
Cannes Lions International Festival of Creativity Bronze Lion Stunts & Live Advertising Nike 2011
Cannes Lions International Festival of Creativity Grand Prix Viral Marketing Innovative Thunder 2011
Cannes Lions International Festival of Creativity Bronze Lion Best use of social media marketing in a promotional campaign Innovative Thunder 2011
CLIO Awards Silver Content and Contact Innovative Thunder 2011
CLIO Awards Bronze Innovative Media Innovative Thunder 2011
CLIO Awards Gold Innovative Media Nike 2011
D&AD Awards / Yellow Pencil Yellow Pencil Digital Advertising: Digital Solutions: Use of Social Media Innovative Thunder 2011
International ANDY Awards Bronze Agency Innovation: Creative Technology 2011
International ANDY Awards Silver Creative Technology Innovative Thunder 2011
International ANDY Awards Gold Promotional Items: Fashion, Apparel & Accessories Nike 2011
London International Awards - LIA Silver Winner Non-Traditional: Sports Nike 2011
London International Awards - LIA Gold Winner The NEW Category Innovative Thunder 2011
London International Awards - LIA Gold Winner The NEW Category Nike 2011
ACT Responsible Tributes Ad Council 2010
Cannes Lions International Festival of Creativity Bronze Lion Large Scale Corporate Identity Schemes Barnes & Noble 2010
ACT Responsible Tributes Ad Council 2009
ACT Responsible Tributes Ad Council 2009
Cannes Lions International Festival of Creativity Bronze Lion Mobile Advertising Nike Women 2009
Cannes Lions International Festival of Creativity Silver Lion Digital Design Nike 2009
Cannes Lions International Festival of Creativity Gold Lion Corporate Identity Schemes - Large scale Nokia 2009
Cannes Lions International Festival of Creativity Silver Lion Best Use of Special Events and Stunt/Live Advertising Nike+ 2009
CLIO Awards Silver Integrated Campaign Nike+ 2009
CLIO Awards Silver Apparel/Fashion/Footwear Nike+ 2009
Art Directors Annual Awards Gold New Media Innovation and Development Nike+ 2007
Cannes Lions International Festival of Creativity Titanium Lion Nike+ 2007
Cannes Lions International Festival of Creativity Silver Lion Websites & Microsites: Commercial Public Services Verizon 2007
Cannes Lions International Festival of Creativity Grand Prix Cyber Nike+ 2007
CLIO Awards Gold Innovative Use Of Technology Nike+ 2007
CLIO Awards Gold Fresh Approach Nike+ 2007
CLIO Awards Grand Clio Fresh Approach Nike+ 2007
D&AD Awards / Yellow Pencil Black Pencil Digital / Websites : New Uses of Websites Nike+ 2007
D&AD Awards / Yellow Pencil Nominee Digital / New Uses of Websites Nike+ 2007
International ANDY Awards Grandy/Gold Fashion, Apparel and Accessories Nike+ 2007
Cannes Lions International Festival of Creativity Bronze Lion E-commerce & retail Target 2006
Cannes Lions International Festival of Creativity Bronze Lion Ambient: Stunts & Live Advertising Nike 2006
International ANDY Awards Silver Fashion Apparel and Accessories Nike 2006
One Show Interactive Awards Bronze Interactive Nike 2006
The Golden Drum Awards Silver Drum Interactive Target 2006
Cannes Lions International Festival of Creativity Bronze Lion Nike 2005
Cannes Lions International Festival of Creativity Bronze Lion Nike 2005
Cannes Lions International Festival of Creativity Gold Lion Nike 2005
CLIO Awards Bronze Fresh Approach Nike 2005
CLIO Awards Bronze Brand Building Nike 2005
CLIO Awards Bronze E-Commerce nikeiD.com 2005
International ANDY Awards Silver Toys, Games & Sports Nike 2005
One Show Interactive Awards Bronze Beyond the Banner - Single Nike 2005
ADC Young Guns AICP 2001 2004
Cannes Lions International Festival of Creativity Bronze Cyber Lion Sportswear, Fashion & Clothing Nike 2004
Cannes Lions International Festival of Creativity Bronze Cyber Lion Digital Video Spots for Internet Nike Basketball 2004
Cannes Lions International Festival of Creativity Bronze Cyber Lion Digital Video Spots for Internet Nike Basketball 2004
Cannes Lions International Festival of Creativity Silver Cyber Lion Sportswear, Fashion & Clothing Nike 2004
Cannes Lions International Festival of Creativity Gold Cyber Lion Sportswear, Fashion & Clothing Nike 2004
Cannes Lions International Festival of Creativity Gold Cyber Lion Retail, including e-commerce nikeiD.com 2004
Cannes Lions International Festival of Creativity Bronze Cyber Lion Sportswear, Fashion & Clothing Nike 2004
CLIO Awards Silver Artistic Technique Nike 2004
CLIO Awards Silver Consumer-Targeted Site Nike 2004
International ANDY Awards Silver Toys, Games & Sports Nike 2004
London International Awards - LIA Winner Interactive Media: Weird Wonderful Work Nike 2004
International ANDY Awards ANDY Interactive Nike 2003
London International Awards - LIA Winner Interactive Media - Website: Education Rhode Island School of Design 2001

Clients

Advertiser Brand Business Sector Type of Work since
McCormick All brands Food
  • Interactive
Microsoft Windows Computers, PDAs & Calculators
  • Interactive
Unilever Degree Hygiene & Personal Care Products
  • Interactive
Ad Council Ad Council Consumer & Public Services
  • Television & Cinema
  • Radio
  • Print
  • Outdoor / Out of Home
  • Interactive
  • Direct Marketing print
  • Packaging, Branding & Design
Ameriprise Financial, Inc. Ameriprise Financial, Inc. Banking, Finance, Law & Insurance
  • Television & Cinema
  • Interactive
  • Media Buying & Planning
Barnes and Noble Barnes & Noble Media, Publishing & Production
  • Print
  • Interactive
  • Direct Marketing print
  • Packaging, Branding & Design
Johnson & Johnson Johnson & Johnson Health & Pharmaceutical Products
  • Interactive
L'Oréal L’Oreal Cosmetics, Beauty Products & Perfumes
  • Interactive
MasterCard MasterCard Banking, Finance, Law & Insurance
  • Interactive
Nike Nike Apparel, Fashion & Footwear
  • Interactive
Nokia Nokia Others
  • Interactive
  • Packaging, Branding & Design
Reuters Reuters Media, Publishing & Production
  • Outdoor / Out of Home