McCann London

McCann London

London, United Kingdom

Full Service

TitleKeith
Agency
Campaign My Sub, My Way
Advertiser Doctor's Associates Inc.
Brand Subway
Business Sector Restaurants & Fast Food
LanguageEnglish
Story

People want healthier choices. In order to promote the launch of the new low fat Flatbread range at Subway, we introduced the public to Keith.Keith, who likes to be called Bob, leads a pretty ordinary life and becomes empowered upon entering a Subway store for the first time as he is faced with so many choices, including healthy ones. It’s Keith’s Sub and it’s Keith’s way. 

Media Type Television
Length
Market United Kingdom
Production Company
Post Production Craft
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Director
Producer
Sound

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