McCann London

McCann London

London, United Kingdom

Full Service

TitleHenry Perky
Campaign Henry Perky
Advertiser Cereal Partners
Brand Shredded Wheat
Date of First Broadcast/Publication
Business Sector Food
Tagline eat fresh.

To relaunch the iconic cereal brand of Shredded Wheat, we focus on the history and heritage of the breakfast favourite. The ad tells the story of the man behind the brand, the marvellously named Henry Perky.

It takes the audience back to 1893, when this active chap, an inventor, was inspired to make a healthy breakfast with just the one heart healthy* ingredient – 100% whole grain wheat.

This ad forms part of a national campaign supported by print and digital activity. 

Media Type Television

Featured Work