McCann London, London Follow Update

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Shredded Wheat - "Henry Perky" - McCann London

  • Henry Perky
  • Shredded Wheat
  • Cereal Partners
  • McCann London
  • United Kingdom
  • Henry Perky
Product CategoryFood
Date of First Broadcast/PublicationAugust 30, 2013
Media TypeTelevision
Length40 Seconds
eat fresh.


To relaunch the iconic cereal brand of Shredded Wheat, we focus on the history and heritage of the breakfast favourite. The ad tells the story of the man behind the brand, the marvellously named Henry Perky.

It takes the audience back to 1893, when this active chap, an inventor, was inspired to make a healthy breakfast with just the one heart healthy* ingredient – 100% whole grain wheat.

This ad forms part of a national campaign supported by print and digital activity.