|Title||Bruce (50 sec)|
|Campaign||My Sub, My Way|
|Advertiser||Doctor's Associates Inc.|
|Date of First Broadcast/Publication|
|Business Sector||Restaurants & Fast Food|
In keeping with the brand’s My Sub, My Way integrated campaign platform, the next TV ad in this instalment introduces us to Bruce, a man who is definitely not a morning person. To promote the fact that Subway stores are now open for breakfast, we follow his daily morning struggles and aim to encourage consumers to take control of their mornings and have breakfast, just the way they want it.
Fans can share all their own sleepy, not-quite-with-it moments online via twitter and facebook with the hashtag #notwithit.