McCann London

McCann London

London, United Kingdom

Full Service

TitleBruce (50 sec)
Campaign My Sub, My Way
Advertiser Doctor's Associates Inc.
Brand Subway
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food

In keeping with the brand’s My Sub, My Way integrated campaign platform, the next TV ad in this instalment introduces us to Bruce, a man who is definitely not a morning person. To promote the fact that Subway stores are now open for breakfast, we follow his daily morning struggles and aim to encourage consumers to take control of their mornings and have breakfast, just the way they want it.

Fans can share all their own sleepy, not-quite-with-it moments online via twitter and facebook with the hashtag #notwithit. 

Media Type Television

Featured Work