McCann London, London Follow Update

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Subway - "Bruce (50 sec)" - McCann London

  • Bruce (50 sec)
  • Subway
  • Doctor's Associates Inc.
  • McCann London
  • United Kingdom
  • My Sub, My Way
Product CategoryRestaurants & Fast Food
Date of First Broadcast/PublicationAugust 15, 2013
Media TypeTelevision
Length50 Seconds


In keeping with the brand's My Sub, My Way integrated campaign platform, the next TV ad in this instalment introduces us to Bruce, a man who is definitely not a morning person. To promote the fact that Subway stores are now open for breakfast, we follow his daily morning struggles and aim to encourage consumers to take control of their mornings and have breakfast, just the way they want it.

Fans can share all their own sleepy, not-quite-with-it moments online via twitter and facebook with the hashtag #notwithit.