McCann London

McCann London

London, United Kingdom

Full Service

Campaign Pegasus
Advertiser Hauwei
Brand Hauwei
Business Sector Mobile Telephone & tablets

In the crowded, highly competitive smartphone market, Hauwei needed to stand out. At the 2012 Mobile World Congress we created an Instagram moment, where technology meets art for the first time with the World’s fastest smartphone. We created more than an advertising campaign, we brought Pegasus to life.

The PR alone earned media value of 7 times the total production outlay and the Pegasus images shaped all of Hauwei’s advertising. 

Media Type Case Study

Featured Work