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Hauwei - "Pegasus" - McCann London

  • Pegasus
  • Hauwei
  • Hauwei
  • McCann London
  • United Kingdom
  • Pegasus
Product CategoryMobile Telephone & Pager Sets
Media TypeCase Study
Length109 Seconds

Story

In the crowded, highly competitive smartphone market, Hauwei needed to stand out. At the 2012 Mobile World Congress we created an Instagram moment, where technology meets art for the first time with the World's fastest smartphone. We created more than an advertising campaign, we brought Pegasus to life.

The PR alone earned media value of 7 times the total production outlay and the Pegasus images shaped all of Hauwei's advertising.