McCann London

McCann London

London, United Kingdom

Full Service

TitleBlade Runner
Campaign Blade Runner
Advertiser Microsoft
Brand Windows Phone
Business Sector Mobile Telephone & tablets

To promote the Windows phone sponsorship of the Secret Cinema series beyond just branding the event, the Windows phone helped bring the iconic Blade Runner film to life.

Upon entry all participants had their iris’ scanned, by the phone to detect whether they were ‘Replicants’ and join in the hunt for suspects. These images were then used throughout the performance, on screens and around the cinema site, and on twitter.

This sponsorship sparked huge online engagement and conversations about the phone. 

Media Type Case Study

Featured Work