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Windows Phone - "Blade Runner" - McCann London

  • Blade Runner
  • Windows Phone
  • Microsoft
  • McCann London
  • United Kingdom
  • Blade Runner
Product CategoryMobile Telephone & Pager Sets
Media TypeCase Study
Length169 Seconds


To promote the Windows phone sponsorship of the Secret Cinema series beyond just branding the event, the Windows phone helped bring the iconic Blade Runner film to life.

Upon entry all participants had their iris' scanned, by the phone to detect whether they were 'Replicants' and join in the hunt for suspects. These images were then used throughout the performance, on screens and around the cinema site, and on twitter.

This sponsorship sparked huge online engagement and conversations about the phone.