McCann London

McCann London

London, United Kingdom

Full Service

Campaign Fable 3, Kingmaker
Advertiser Microsoft
Brand Xbox 3
Product Fable 3: Kingmaker
Business Sector Video Games/Consoles

To launch the next game in the Fable series we created mass excitement via a mobile based prequel game. Players could fight for territory using their smartphones to win prestige and game loot.

100,000 players drove over 20 million social media impressions and in the game entered straight in No.1 in the UK gaming charts, doubling the sales of the previous installment in the series. 

Media Type Case Study

Featured Work