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  • London WC1N 1EX
  • United Kingdom
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Xbox 3 - "Kingmaker" - McCann London

  • Kingmaker
  • Xbox 3
  • Microsoft
  • McCann London
  • United Kingdom
  • Fable 3, Kingmaker
Product NameFable 3: Kingmaker
Product CategoryVideo Games/Consoles
Media TypeCase Study
Length133 Seconds

Story

To launch the next game in the Fable series we created mass excitement via a mobile based prequel game. Players could fight for territory using their smartphones to win prestige and game loot.

100,000 players drove over 20 million social media impressions and in the game entered straight in No.1 in the UK gaming charts, doubling the sales of the previous installment in the series.