No other car game brings driving to life as much as Forza 4. The task was to capture the same passion that exists for the car world and transfer it into the gaming world.
We launched this campaign with an adrenaline filled Global TV spot, supported by an online viral video. The outdoor posters and press were created with QR tags attached and not only was this a media first, but we had over 10,500 activations. 24,000 personalised game sleeves with the drivers name on the number plate were distributed and Forza4 was covered by trade media all over the World.
The line between video games and reality became blurred and we successfully bought beautiful cars to life.