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Sony Bravia - "Sony 4K" - McCann London

  • Sony 4K
  • Sony Bravia
  • Sony
  • McCann London
  • United Kingdom
  • Volcano
Product Name4K TV
Product CategoryConsumer Electronics & Audio-Visual
MarketUnited Kingdom
Date of First Broadcast/PublicationNovember 1, 2013
Media TypeTelevision
Length60 Seconds
Awards Cristal Festival, 2013 (Sapphire) for Electronic product (television, mobile phones, DVD, CD and MP3 players, cameras…)
Cristal Festival, 2013 (Emerald) for Best Special Effects
Cristal Festival, 2013 (Emerald) for Best Art Direction
Production Company Smuggler
Post Production Framestore
Editing Company Trim
Executive Creative Director Rob Doubal
Executive Creative Director Laurence Thomson
Art Director Arman Naji
Art Director Michael Thomason
Art Director Javier Gómez
Copywriter Arman Naji
Director Jaron Albertin
Agency Producer Paula Mackersey
Agency Producer Anita Osborne
Agency Producer Charlie Macpherson
Account Manager Pip Shepherd
Account Manager Sam Khaneka


To celebrate the arrival of the new Sony Bravia 4K television, our latest ad brings to life the fine detail, breath-taking picture quality and rich colour to perfectly demonstrate Sony's pioneering 4K technology.

Three tonnes of colourful petals explode from a volcano, rushing through exotic locations down to a Costa Rican village. The ad was shot in surroundings that offer dramatic nature, landscapes and composition to exhibit the visual prowess of the TV, and feature the stunning track 'Berlin' from LA-based Australian RY X.