McCann London

McCann London

London, United Kingdom

Full Service

TitleFour Times The Detail
Agency
Post Production
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Production Services
Production Services
Campaign Four Times The Detail
Advertiser Sony
Brand Sony Bravia
Date of First Broadcast/Publication
Product 4K TV
Business Sector Consumer Electronics & Audio-Visual
LanguageEnglish
Story

To celebrate the arrival of the new Sony Bravia 4K television, our latest ad brings to life the fine detail, breath-taking picture quality and rich colour to perfectly demonstrate Sony’s pioneering 4K technology.

Three tonnes of colourful petals explode from a volcano, rushing through exotic locations down to a Costa Rican village. The ad was shot in surroundings that offer dramatic nature, landscapes and composition to exhibit the visual prowess of the TV, and feature the stunning track ‘Berlin’ from LA-based Australian RY X. 

Media Type Television
Length
Market United Kingdom
Production Company
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