McCann London

McCann London

London, United Kingdom

Full Service

TitleExtreme Breakfast Survival
Agency
Campaign Extreme Breakfast Survival
Advertiser Cereal Partners UK
Brand Cereal Partners Range
Business Sector Breakfast Cereals
Story Step aside survival heroes, there’s a new expert on TV. Cereal has been a staple of British homes for so long that people can take it for granted. To rejuvenate their appreciation of Nestlé Cereals we highlighted just what a good and easy source of nutrition Nestlé cereals are. To do so we followed our very own survival expert Max Canyon. Filmed in deep jungle across hostile terrain, Max Canyon, Extreme Breakfast Survival Expert, shows that you don’t have to go to extreme lengths to get essential nutrients for breakfast. In these light-hearted parodies of the survival genre Max searches for his daily calcium, iron, and fibre sources. He chooses a Jewel Beetle, a Mopane caterpillar, and a Bulrush, whilst the rest of his TV crew enjoy their bowl of Nestlé cereal and look at his antics with wry amusement. 
Media Type Television
Length

Featured Work