McCann London, London Follow Update

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McCann London hires Executive Creative Directors Rob Doubal and Lolly Thomson

March 16, 2012

McCann London hires Executive Creative Directors Rob Doubal and Lolly Thomson

McCann London has appointed Rob Doubal and Lolly Thomson as Executive Creative Directors. Doubal and Thomson will take on the responsibility to lead the creative department and join the agency’s management team, alongside Chris Macdonald (CEO) and Nikki Crumpton (Chief Strategy Officer).
The pair join McCann London from Wieden + Kennedy London where they have served as Creative Directors since 2010, working on Nokia, Nestea and most recently the Maximus Vodka pitch for Brown Foreman.
Linus Karlsson, Chairman and Chief Creative Officer of McCann London said: “Rob and Lolly are not only great and inspiring creative leaders but also two of the most imaginative, surprising and thoughtful people I know, which is equally important when you’re in the midst of building a beautiful creative machine. Their appointment will not only excite McCann London but McCann around the world."
Before W+K they worked together at Mother London, where they created the Orange Goldspots starring Snoop Dog and Rob Lowe, and Coke’s ‘Yeah Yeah Yeah La La La’ ad featuring a track penned by Calvin Harris.

Chris MacDonald, CEO McCann London adds: “Rob and Lolly's creative track record and unwavering focus on craft skills make them natural creative leaders. Beyond that, their energy and sense of fun is infectious and they will be a brilliant addition to our management team.

At W+K, as well as launching the Nestea ‘Start of Something Different’ global campaign the pair picked up a Cyber Lion for their involvement in promoting Nokia Own Voice by creating the world’s smallest album with electrofunk duo Chromeo. They won a Yellow Pencil and Cannes Lion for the Orange Goldspots campaign as well as British Arrow Silvers, Bronze Clios and Gold and Silver at Campaign Big awards. Their Brit Art project and Discovery Channel work picked up One Show and Andy Golds, while Coke Yeah Yeah Yeah and Gu both picked up at Creative Circle and the British Arrows.
Before joining Mother in 2006, Doubal worked at creative shop John Doe in Amsterdam, where he was responsible for creating the Sammy Says series and the MTV loves Gunther campaign which saw the Benelux MTV network voted the most creative of MTV’s networks worldwide that year. Thomson is previously credited with the Powerade Innergear Olympic work, which appeared in The National Gallery; a celebrated sculpture of a tattooed swimmer on the South Bank for Discovery Channel; and artwork created with Sir Peter Blake for Coca-Cola. Thomson was also a senior designer at digital hot-shop Deepend.
Beyond their agency credentials, Rob and Lolly run the online idea provision service (which is currently being rebuilt due to high demand) and generate TV format concepts for Talpa in the Netherlands.
“We’re obviously looking forward to working with Linus again, and getting our teeth stuck into McCann with Nikki and Chris”, says Rob and Lolly. “It’s an exciting time for the network, and we’re going to make the most of it. We’d also like to use this opportunity to offer our warmest congratulations to Elizabeth on taking home Best In Show at this year's Crufts. It really was a terrific show.”

About McCann London
McCann London is the second largest advertising agency in the UK and home to some of the world’s most famous brands including MasterCard, B&Q, L’Oréal, American Airlines and Xbox. They were appointed to ‘probably the biggest assignment in the history of UK marketing’, The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) and were appointed as Euro Effies Agency Network of the Year. 


  • Rob Doubal and Lolly Thomson