GREY London, London Follow Update

  • The Johnson Building 77 Hatton Garden London
  • London EC1N 8JS
  • United Kingdom
  • Phone: (+44) 020 3037 3000
  • Fax: (+44) 020 3037 3001

McVitie's - "Kittens" - GREY London

  • Kittens
  • McVitie's
  • United Biscuits
  • GREY London
  • United Kingdom
  • Sweeet
Product NameChocolate Digestives
Product CategoryCakes, Desserts
MarketUnited Kingdom
Date of First Broadcast/PublicationFebruary 3, 2014
Media TypeTelevision
Length30 Seconds
Media Agency MEC
Production Company Passion/Raw
Post Production Absolute Post
Audio Post Production Factory
Creative Director Nils Leonard
Creative Director Jonathan Marlow
Art Director Chris Chapman
Copywriter Jonathan Marlow
Director Owen Trevor
Production Company Producer Rob Leonard
Director of Photography Daniel Bronks
Account Planner Fiona Keyte
Account Planner Daniel Sherrard
Agency Producer Ange Eleini
Media Planner Nicola Tracey
Editor John Smith
Advertising Manager Sarah Heynen
Creative Producer Oliver Roberts


It opens in a hospital canteen, with three nurses about to enjoy a cuppa and a Chocolate Digestive on their break. As the packet of biscuits is unwrapped, the moment transforms to reveal a series of cute, snuggly British Shorthair kittens. The three friends and the audience are transported to a world of snuggly kittens for a split second, before they crunch into a Chocolate Digestive treat and feel that chocolaty snuggle.