GREY London London, United Kingdom Advertising / Full Service / Integrated

  •  

GREY London Creative Work

Title "Puppies"
Agency GREY London
Production Company Passion/Raw
Campaign Sweeet
Advertiser United Biscuits
Brand McVitie's
Date of First Broadcast/Publication 2/2014
Product Digestives
Business Sector Cakes, Desserts
LanguageEnglish
Story It opens in the living room, with the family about to enjoy a cuppa and a Digestive biscuit. This everyday moment is suddenly transformed when Mum unwraps the packet.  Instead of seeing a Digestive, cuddly Pembroke Corgi pups emerge. The whole family and audience are transported to world of furry cuddles with the pups for a split second before Mum crunches into a Digestive and enjoys that sensation of a crumbly cuddle. 
Tagline Sweeet
Media Type Television
Length30 seconds
Market United Kingdom
Media Agency MEC
Post Production Absolute Post
Audio Post Production Factory
Creative Director Mr. Nils Leonard
Creative Director Mr. Jonathan Marlow
Art Director Chris Chapman
Copywriter Mr. Jonathan Marlow
Director Mr. Owen Trevor
Production Company Producer Mr. Rob Leonard
Director of Photography Mr. Daniel Bronks
Account Planner Ms. Fiona Keyte
Account Planner Mr. Daniel Sherrard
Agency Producer Ms. Ange Eleini
Media Planner Ms. Nicola Tracey
Editor Mr. John Smith
Advertising Manager Ms. Sarah Heynen
Creative Producer Mr. Oliver Roberts

Other Ads From This Campaign