GREY London

GREY London

London, United Kingdom

Full Service

Production Company
Post Production
Audio Post Production
Campaign Sweeet
Advertiser United Biscuits
Brand McVitie's
Date of First Broadcast/Publication
Product Digestives
Business Sector Cakes, Desserts
Tagline Sweeet
Story (original language)

It opens in the living room, with the family about to enjoy a cuppa and a Digestive biscuit. This everyday moment is suddenly transformed when Mum unwraps the packet.  Instead of seeing a Digestive, cuddly Pembroke Corgi pups emerge. The whole family and audience are transported to world of furry cuddles with the pups for a split second before Mum crunches into a Digestive and enjoys that sensation of a crumbly cuddle.

Media Type Television
Market United Kingdom
Media Agency MEC
Creative Director
Creative Director
Art Director
Production Company Producer
Director of Photography
Account Planner
Account Planner
Agency Producer
Media Planner
Advertising Manager
Creative Producer

Featured Work