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GREY London

London, United Kingdom

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TitlePuppies
Agency
Production Company
Post Production
Audio Post Production
Campaign Sweeet
Advertiser United Biscuits
Brand McVitie's
Date of First Broadcast/Publication
Product Digestives
Business Sector Cakes, Desserts
LanguageEnglish
Tagline Sweeet
Story (original language)

It opens in the living room, with the family about to enjoy a cuppa and a Digestive biscuit. This everyday moment is suddenly transformed when Mum unwraps the packet.  Instead of seeing a Digestive, cuddly Pembroke Corgi pups emerge. The whole family and audience are transported to world of furry cuddles with the pups for a split second before Mum crunches into a Digestive and enjoys that sensation of a crumbly cuddle.

Media Type Television
Length
Market United Kingdom
Media Agency MEC
Creative Director
Creative Director
Art Director
Copywriter
Director
Production Company Producer
Director of Photography
Account Planner
Account Planner
Agency Producer
Media Planner
Editor
Advertising Manager
Creative Producer

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