GREY London, London Follow Update

  • The Johnson Building 77 Hatton Garden London
  • London EC1N 8JS
  • United Kingdom
  • Phone: (+44) 020 3037 3000
  • Fax: (+44) 020 3037 3001

McVitie's - "Puppies" - GREY London

  • Puppies
  • McVitie's
  • United Biscuits
  • GREY London
  • United Kingdom
  • Sweeet
Product NameDigestives
Product CategoryCakes, Desserts
MarketUnited Kingdom
Date of First Broadcast/PublicationFebruary 3, 2014
Media TypeTelevision
Length30 Seconds
Media Agency MEC
Production Company Passion/Raw
Post Production Absolute Post
Audio Post Production Factory
Creative Director Nils Leonard
Creative Director Jonathan Marlow
Art Director Chris Chapman
Copywriter Jonathan Marlow
Director Owen Trevor
Production Company Producer Rob Leonard
Director of Photography Daniel Bronks
Account Planner Fiona Keyte
Account Planner Daniel Sherrard
Agency Producer Ange Eleini
Media Planner Nicola Tracey
Editor John Smith
Advertising Manager Sarah Heynen
Creative Producer Oliver Roberts


It opens in the living room, with the family about to enjoy a cuppa and a Digestive biscuit. This everyday moment is suddenly transformed when Mum unwraps the packet.  Instead of seeing a Digestive, cuddly Pembroke Corgi pups emerge. The whole family and audience are transported to world of furry cuddles with the pups for a split second before Mum crunches into a Digestive and enjoys that sensation of a crumbly cuddle.