GREY London London, United Kingdom Full Service


GREY London Creative Work

Title "Tarsier"
Agency GREY London
Production Company Passion/Raw
Post Production Absolute Post
Campaign Sweeet
Advertiser United Biscuits
Brand McVitie's
Date of First Broadcast/Publication 2/2014
Product Jaffa Cakes
Business Sector Cakes, Desserts
Story It opens with a teenage boy arriving home, racing past his parents who are sitting in the living room, upstairs to his bedroom.  Sitting on the edge of his bed, he reaches for a packet of Jaffa Cake biscuits. The moment is suddenly transformed, when he opens the packet and out emerges a mischievous looking Tarsier. For a split second, he and the audience are transfixed by the little creature’s huge bright orange eyes before the boy bites into the tangy orange Jaffa Cake and experiences that zesty mischievousness we all recognise.
Tagline Sweeet
Media Type Television
Length30 seconds
Market United Kingdom
Media Agency MEC
Audio Post Production Factory
Creative Director Mr. Nils Leonard
Creative Director Mr. Jonathan Marlow
Art Director Chris Chapman
Copywriter Mr. Jonathan Marlow
Director Mr. Owen Trevor
Production Company Producer Mr. Rob Leonard
Director of Photography Mr. Daniel Bronks
Account Planner Ms. Fiona Keyte
Account Planner Mr. Daniel Sherrard
Agency Producer Ms. Ange Eleini
Media Planner Ms. Nicola Tracey
Editor Mr. John Smith
Advertising Manager Ms. Sarah Heynen
Creative Producer Mr. Oliver Roberts

Other Ads From This Campaign