GREY London

GREY London

London, United Kingdom

Full Service

Production Company
Post Production
Audio Post Production
Campaign Sweeet
Advertiser United Biscuits
Brand McVitie's
Date of First Broadcast/Publication
Product Jaffa Cakes
Business Sector Cakes, Desserts
Tagline Sweeet
Story (original language)

It opens with a teenage boy arriving home, racing past his parents who are sitting in the living room, upstairs to his bedroom.  Sitting on the edge of his bed, he reaches for a packet of Jaffa Cake biscuits. The moment is suddenly transformed, when he opens the packet and out emerges a mischievous looking Tarsier. For a split second, he and the audience are transfixed by the little creature’s huge bright orange eyes before the boy bites into the tangy orange Jaffa Cake and experiences that zesty mischievousness we all recognise.

Media Type Television
Market United Kingdom
Media Agency MEC
Creative Director
Creative Director
Art Director
Production Company Producer
Director of Photography
Account Planner
Account Planner
Agency Producer
Media Planner
Advertising Manager
Creative Producer

Featured Work