GREY London, London Follow Update

  • The Johnson Building 77 Hatton Garden London
  • London EC1N 8JS
  • United Kingdom
  • Phone: (+44) 020 3037 3000
  • Fax: (+44) 020 3037 3001

McVitie's - "Tarsier" - GREY London

  • Tarsier
  • McVitie's
  • United Biscuits
  • GREY London
  • United Kingdom
  • Sweeet
Product NameJaffa Cakes
Product CategoryCakes, Desserts
MarketUnited Kingdom
Date of First Broadcast/PublicationFebruary 3, 2014
Media TypeTelevision
Length30 Seconds
Media Agency MEC
Production Company Passion/Raw
Post Production Absolute Post
Audio Post Production Factory
Creative Director Nils Leonard
Creative Director Jonathan Marlow
Art Director Chris Chapman
Copywriter Jonathan Marlow
Director Owen Trevor
Production Company Producer Rob Leonard
Director of Photography Daniel Bronks
Account Planner Fiona Keyte
Account Planner Daniel Sherrard
Agency Producer Ange Eleini
Media Planner Nicola Tracey
Editor John Smith
Advertising Manager Sarah Heynen
Creative Producer Oliver Roberts


It opens with a teenage boy arriving home, racing past his parents who are sitting in the living room, upstairs to his bedroom.  Sitting on the edge of his bed, he reaches for a packet of Jaffa Cake biscuits. The moment is suddenly transformed, when he opens the packet and out emerges a mischievous looking Tarsier. For a split second, he and the audience are transfixed by the little creature’s huge bright orange eyes before the boy bites into the tangy orange Jaffa Cake and experiences that zesty mischievousness we all recognise.