Philosophy & Competitive Advantages
FAMOUS & EFFECTIVE:
Top 3 for Campaign's Agency & Campaign of the Year. 8 out of 9 in 2013 School Report. 48 awards won last year. Current Euro Effie Agency of the Year. 27.3M of new business already won in 2013 including HSBC, Vodafone Global & Gillette.
LONG IDEAS: Most agencies talk about Big ideas. At Grey, we believe in something different. We brlieve in LONG ideas. Big ideas come and go. But, LONG ideas start earlier, live longer & travel further across media, people & culture.
OPEN CULTURE: We have a different way of working called OPEN. We've removed departmental segregation & abolished sign-off systems. OPEN allows us to bring everyone's potential together, from inception through to delivery, quickly and brilliantly.
INTEGRATED: We have deepened our specialist expertise and diversified our offering with stellar businesses coming in-house: GreyPossible (digital), The Social Partners
(social), Dialogue (shopper marketing & activation) and GreyWorks (studio & broadcast).
VERSATILE CREATIVE PRODUCT: We've developed campaigns led by new packaging solutions, product ideas, entertainment, music, PR, retail solutions, promotional propositions, internal staff campaigns, online communities & corporate repositionings.
Grey London is an established, leading, integrated creative agency, part of the Grey Global network.
Our network spans 432 offices across 154 cities in 96 countries.
Our ultimate parent is WPP plc, so we can plunder their resources too - as, when and if necessary
Grey London is the regional lead office for EMEA. One office, 47 locations.
Marketing Society (MS)
Marketing Group of Great Britain
Marketing Agencies Association (formerly APMA) (MAA)
Internet Advertising Bureau (IAB)
Institute of Practitioners in Advertising (IPA)
Incorporated Society of British Advertisers (ISBA)
Direct Marketing Institute
Chartered Institute of Marketing (CIM)
British Interactive Media Association
Account Planning Group (APG)