Chris Jaques, CEO of M&C Saatchi, said, "We are very excited to be working with CLP Power not only because the brand is one of the few are synonymous with the success of Hong Kong - but also becasue the scope of the services it offers goes way beyond the mere provision of power.  The challenges and opportunities it represents make it an incredibly exciting win for us all."

According to Bernard Chan, M&C Saatchi's Senior Creative Director: "Everyone here is raring to go on this major project.  Capturing the richness, scale and dynamism of the whole CLP brand then distilling it to a brutally simple campaign idea, is a big task that requires big strategic and creative solutions.  We have no doubt that it will be a very fulfilling experience."