Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Digital / Web / Interactive Development
  • Direct/Tele/Database Marketing/CRM

Agency Philosophy & Competitive Advantages

Our real point of difference lies in our DNA; why we were created in the first place. Draftfcb is the result of a merger between an established, successful, “traditional” creative agency (FCB) and a younger, more data-driven direct marketing agency (Draft). We were created to deliver a real R.O.I. (Return On Ideas) for our clients, bringing together creativity and accountability to ignite media-neutral solutions, in a non-siloed structure, operating against a single client P&L. Our “6.5 Seconds That Matter” operating system (including a unique creative brief that leverages both qualitative and quantitative inputs) drives the development of communications that are simple, original, relevant and compelling. As an organization, we are transparent, curious, collaborative, and above all, accountable. Our core Canadian Management Team has been together for over twelve years, staying true to a hiring philosophy of “we hire good people who happen to be smart.” We have a core set of values that course through the company; creativity, accountability, curiosity, collaboration, integrity... and the ability to have fun. 

Network Description

Draftfcb Canada is part of the Draftfcb Worldwide network and is a wholly owned subsidiary of the Interpublic Group of Companies (IPG). The Interpublic Group of Companies is a publicly traded company on the NYSE (Symbol: IPG). Draftfcb Canada’s sister companies include (which we manage) FUEL Advertising, Rivet Global and Segal Licensing. The company is also affiliated with Initiative Media (on and off-line media planning and buying) and GolinHarris (Public Relations) through the IPG network. 

Trade Organizations

Print Measurement Bureau (PMB)
Newspaper Audience Databank (NadBank)
Canadian Outdoor Measurement Bureau (COMN)
Audit Bureau Circulation (ABC)
Broadcast Bureau of Measurement (BBM)
A.C. Nielsen

Contacts

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
Air Canada	Air Canada	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises		1987
Beiersdorf AG	Nivea	Skin Care		2007
BMW	BMW	Automotive		2010
Canadian Institute of Chartered Accountants (CICA)	Chartered Accountants of Ontario	Accounting & Audit Companies, Organiz. Consultants	Television & Cinema Interactive Print Outdoor / Out of Home	2007
Dole Food Company, Inc.	Dole	Fresh Food	Interactive Print 360° Activation platform	2011
Fairmont Hotels & Resorts	Fairmont Hotels & Resorts	Transport, Travel and Tourism	Interactive Print Direct Mail Outdoor / Out of Home	1995
Fido	Fido	Telecommunications Services		1999
Jamaica Tourist Board	Jamaica Tourism	Destinations (Countries & Places)		1985
Kraft Foods, Inc.	Oreo, Jell-O, Cool Whip, Chips Ahoy!, Mr. Christie Snack Pack, Peanut Butter, Cracker Barrel, Sensations	Food	Television & Cinema Interactive Print Promotion & Event Outdoor / Out of Home	1987
Levi Strauss & Co.	Dockers	Apparel, Fashion & Footwear	Print 360° Activation platform Outdoor / Out of Home	1998
Ontario Lottery & Gaming Corporation	OLG	Culture, Leisure & Sport	Television Interactive Print Direct Marketing print 360° Activation platform Customer loyalty Build Program Outdoor / Out of Home Radio	1998
Ontario Power Authority	OPA	Industry	Television Interactive Print Direct Mail	2009
Ontario Tourism Marketing Partnership	Ontario Tourism Marketing Partnership	Transport, Travel and Tourism	Interactive	2009
Purolator	Purolator	Postal, Courier & Shipping Services	Television Interactive Print Direct Mail POP Display Customer loyalty Build Program	2008
Workplace Safety & Insurance Board	Workplace Safety & Insurance Board (WSIB)	Public Safety, Health & Hygiene	Television & Cinema Interactive Print Outdoor / Out of Home	2005