The Swedish Post - “Safest Hands”
The Swedish Post
|Advertiser||The Swedish Post|
|Brand||The Swedish Post|
|Product Category||Mail Order Companies|
|Campaign Name||Safest Hands|
|Country of Production||Sweden|
|Media Type||Mobile Advertising|
||Epica, 2012 (Bronze) for Consumer Services & Household|
||Leila El-Zein Widgren|
The brief was to encourage young Swedes to send more parcels with the Swedish Post.
We challenged the Swedish population with the competition 'Do you have Sweden's safest hands', where everyone with an iPhone could become mail carriers. We kicked of the challenge by packing 42 parcels with secret stuff. Everyday at 6 AM, 12 PM and 6 PM we released a virtual parcel in the app. If you delivered the virtual parcel intact, before everyone else, you won its real content.