| Title | The Road to Reading |
| Brief | Comics can give children an early love for reading. That’s why a Swedish convenience store gave away comics for free. These ads for the Road to Reading campaign start as very basic comic strips which then evolve into more complex stories – and finally into the original text from classics of literature. |
| Agency | Åkestam Holst /NoA |
| Campaign | The Road to Reading |
| Advertiser | Pressbyrån |
| Brand | Pressbyran |
| Posted | November 2016 |
| Business Sector | Retail, Distribution & Restaurants |
| Story | Pressbyrån is a chain of Swedish convenience stores in Sweden that sells magazines and newspapers, convenience foods such as chilled drinks, potato chips, candy bars, ice cream, and hot dogs, and tobacco products. They also sell tickets for public transport, phone cards and stamps. Stores are often located adjacent to subway stations, commuter railway stations and bus terminals. |
| Media Type |
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