Evian - “Fred Perry”
Danone
| Title | Fred Perry |
| Agency | Havas Worldwide London |
| Advertiser | Danone |
| Brand | Evian |
| Product Category | Mineral, Sparkling & Bottled Waters |
| Campaign Name | Wimbledon |
| Country of Production | United Kingdom |
| Media Type | Print |
| Awards |
Epica, 2008 (Gold) for Non-Alcoholic drinks
|
| Creative Director |
Mark Hunter |
| Art Director |
Phil Beaumont |
| Copywriter |
Samantha Richards |
Concept
In June 2008, the world most iconic water brand became an official sponsor of the world's most iconic tennis tournament. Our task was to announce this sponsorship by inextricably linking the two brands together in a single memorable and impactful image. The resulting campaign played on the very aspects that makes Wimbledon such a unique and singularly British event: the weather...