Havas Worldwide London , London Follow Update

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Evian - "Fred Perry" - Havas Worldwide London

  • Fred Perry
  • Evian
  • Danone
  • Havas Worldwide London
  • United Kingdom
  • Wimbledon
Product CategoryMineral, Sparkling & Bottled Waters
Media TypePrint
Awards Epica Awards, 2008 (Gold) for Non-Alcoholic drinks
Creative Director Mark Hunter
Art Director Phil Beaumont
Copywriter Samantha Richards

Concept

In June 2008, the world most iconic water brand became an official sponsor of the world's most iconic tennis tournament. Our task was to announce this sponsorship by inextricably linking the two brands together in a single memorable and impactful image. The resulting campaign played on the very aspects that makes Wimbledon such a unique and singularly British event: the weather...