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Havas Worldwide London Creative Work

TitleGary's Cat
Agency
Campaign Just Add Fuel
Advertiser Peugeot
Brand Peugeot
Date of First Broadcast/Publication
Story

The idea behind the latest campaign is that Peugeot takes the stress out of buying a new car. It shows that people don’t need to worry about things that don’t affect them, and that with Peugeot’s ‘Just Add FuelTM’ finance package, they also do not need to worry about the car insurance for three years.

In the TV ad, ‘Gary’s Cat’, we are told the sad story of a worried man looking for his missing feline in the pouring rain, before the voiceover tells us: ‘Hang on. You don’t know Gary do you. Well, don’t worry then.’ It cuts to a couple driving a new Peugeot 208, having a great, worry-free time, and explains the benefits of the ‘Just Add FuelTM’ package. 

Media Type Television

Recent Work