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Durex - "Durex - In Sync" - Havas Worldwide London

  • Durex - In Sync
  • Durex
  • Reckitt Benckiser Inc.
  • Havas Worldwide London
  • United Kingdom
  • Durex
Product CategoryHealth & Pharmaceutical Products
Date of First Broadcast/Publication2013
Media TypeCase Study
Length116 Seconds


The ‘Get in Sync’ campaign used TV and digital to launch Durex's latest product innovation, Performax Intense, designed to help couples be more in-sync during sex. Our simple ‘Get in Sync’ TV and online campaign found a way to bring the product benefit to life, and turn a potentially tricky territory into a social phenomenon. 

We also produced an online game, where couples around the world could compete to see who was the most 'In Sync'. The average dwell time was 4 minutes, with a return rate of 40%.