|Title||"Durex - In Sync"|
|Agency||Havas Worldwide London|
|Advertiser||Reckitt Benckiser Inc.|
|Date of First Broadcast/Publication||2013|
|Business Sector||Health & Pharmaceutical Products|
The ‘Get in Sync’ campaign used TV and digital to launch Durex's latest product innovation, Performax Intense, designed to help couples be more in-sync during sex. Our simple ‘Get in Sync’ TV and online campaign found a way to bring the product benefit to life, and turn a potentially tricky territory into a social phenomenon.
We also produced an online game, where couples around the world could compete to see who was the most 'In Sync'. The average dwell time was 4 minutes, with a return rate of 40%.
|Media Type||Case Study|