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Durex - "Durex - In Sync" - Havas Worldwide London

  • Durex - In Sync
  • Durex
  • Reckitt Benckiser Inc.
  • Havas Worldwide London
  • United Kingdom
  • Durex
Product CategoryHealth & Pharmaceutical Products
Date of First Broadcast/Publication2013
Media TypeCase Study
Length116 Seconds

Story

The 'Get in Sync' campaign used TV and digital to launch Durex's latest product innovation, Performax Intense, designed to help couples be more in-sync during sex. Our simple 'Get in Sync' TV and online campaign found a way to bring the product benefit to life, and turn a potentially tricky territory into a social phenomenon. 

We also produced an online game, where couples around the world could compete to see who was the most 'In Sync'. The average dwell time was 4 minutes, with a return rate of 40%.