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Chivas Regal - "Chivas - Here's to Real Friends" - Havas Worldwide London

  • Chivas - Here's to Real Friends
  • Chivas Regal
  • Pernod-Ricard
  • Havas Worldwide London
  • United Kingdom
  • Chivas Regal
Product CategorySpirits, Fortified Wines
Date of First Broadcast/Publication2013
Media TypeCase Study
Length143 Seconds

Story

As regulations around the world have become more stringent, Chivas has had to reassess the way it has approached communications. In order to engage with a younger audience we created two short films, designed to embody the values of the positioning 'Live with Chivalry'. These were hosted on a bespoke microsite, which we also created in-house, as well as creating a trailer for both films to create excitement around their release.

 We also produced a range of print materials to support this campaign, including variations of print material to cater for local market regulations.