|Title||"Chivas - Here's to Real Friends"|
|Agency||Havas Worldwide London|
|Date of First Broadcast/Publication||2013|
|Business Sector||Spirits, Fortified Wines|
As regulations around the world have become more stringent, Chivas has had to reassess the way it has approached communications. In order to engage with a younger audience we created two short films, designed to embody the values of the positioning 'Live with Chivalry'. These were hosted on a bespoke microsite, which we also created in-house, as well as creating a trailer for both films to create excitement around their release.
We also produced a range of print materials to support this campaign, including variations of print material to cater for local market regulations.
|Media Type||Case Study|