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Havas Worldwide London Case Studies

Title "Chivas - Here's to Real Friends"
Agency Havas Worldwide London
Campaign Chivas Regal
Advertiser Pernod-Ricard
Brand Chivas Regal
Date of First Broadcast/Publication 2013
Business Sector Spirits, Fortified Wines
Story

As regulations around the world have become more stringent, Chivas has had to reassess the way it has approached communications. In order to engage with a younger audience we created two short films, designed to embody the values of the positioning 'Live with Chivalry'. These were hosted on a bespoke microsite, which we also created in-house, as well as creating a trailer for both films to create excitement around their release.  

 We also produced a range of print materials to support this campaign, including variations of print material to cater for local market regulations. 

Media Type Case Study
Length143 seconds

Recent Work