Havas Worldwide London London, United Kingdom Full Service

Havas Worldwide London Creative Work

TitleLoveflutter 1
Agency
Campaign Loveflutter Launch
Advertiser Loveflutter
Brand Loveflutter
Date of First Broadcast/Publication
Product Online Dating App.
Business Sector Other Online Services
Tagline Bye bye boring dating
Story

Havas has concealed the faces of potential lovers with vividly decorated brown paper bags in a visually arresting campaign for a new dating app called loveflutter. 

Philosophy

The idea behind loveflutter is that it lets users choose potential dates based on quirky facts about themselves, rather than on how they look. Users’ profile pictures are initially blurred and only come into focus once the fact is read. 

Media Type Print
Creative Director
Art Director
Copywriter
Agency Producer
Photographer
Typographer
Typographer
Typographer
Typographer
Typographer
Typographer
Typographer
Typographer

Recent Work