Havas Worldwide London London, United Kingdom Full Service

  •  
  •  

Havas Worldwide London Creative Work

Title "Loveflutter 2"
Agency Havas Worldwide London
Campaign Loveflutter Launch
Advertiser Loveflutter
Brand Loveflutter
Date of First Broadcast/Publication 5/2014
Product Online Dating App.
Business Sector Other Online Services
Story

Havas has concealed the faces of potential lovers with vividly decorated brown paper bags in a visually arresting campaign for a new dating app called loveflutter. 

Philosophy

The idea behind loveflutter is that it lets users choose potential dates based on quirky facts about themselves, rather than on how they look. Users’ profile pictures are initially blurred and only come into focus once the fact is read. 

Tagline Bye bye boring dating
Media Type Print
Creative Director Mr. Mark Fairbanks
Art Director Mr. Christian Sewell
Copywriter Mr. Andy Mcananey
Agency Producer Kate Blumer
Photographer Mr. Alan Powdrill
Typographer Mr. Christian Sewell
Typographer Lex Wilson
Typographer Andre Beato
Typographer Thiago de Moraes
Typographer Milan Abad
Typographer Dingus Hussy
Typographer Giuseppe Cassano
Typographer Mr. Paul Pateman

Recent Work