Havas Worldwide London , London Follow Update

  • Cupola House 15 Alfred Place
  • London WC1E 7EB
  • United Kingdom
  • Phone: (+44) 020 7240 4111
  • Fax: (+44) 020 7467 9210

Loveflutter - "Loveflutter 4" - Havas Worldwide London

  • Loveflutter 4
  • Loveflutter
  • Loveflutter
  • Havas Worldwide London
  • United Kingdom
  • Loveflutter Launch
Product NameOnline Dating App.
Product CategoryOther Online Services
Date of First Broadcast/PublicationMay 19, 2014
Media TypePrint
Creative Director Mark Fairbanks
Art Director Christian Sewell
Copywriter Andy Mcananey
Agency Producer Kate Blumer
Photographer Alan Powdrill
Typographer Christian Sewell
Typographer Lex Wilson
Typographer Andre Beato
Typographer Thiago de Moraes
Typographer Milan Abad
Typographer Dingus Hussy
Typographer Giuseppe Cassano
Typographer Paul Pateman

Story

Havas has concealed the faces of potential lovers with vividly decorated brown paper bags in a visually arresting campaign for a new dating app called loveflutter. 

Concept

The idea behind loveflutter is that it lets users choose potential dates based on quirky facts about themselves, rather than on how they look. Users’ profile pictures are initially blurred and only come into focus once the fact is read.