|Agency||Havas Worldwide London|
|Date of First Broadcast/Publication|
|Product||Online Dating App.|
|Business Sector||Other Online Services|
|Tagline||Bye bye boring dating|
Havas has concealed the faces of potential lovers with vividly decorated brown paper bags in a visually arresting campaign for a new dating app called loveflutter.
The idea behind loveflutter is that it lets users choose potential dates based on quirky facts about themselves, rather than on how they look. Users’ profile pictures are initially blurred and only come into focus once the fact is read.
|Creative Director||Mr. Mark Fairbanks|
|Art Director||Mr. Christian Sewell|
|Copywriter||Mr. Andy Mcananey|
|Agency Producer||Kate Blumer|
|Photographer||Mr. Alan Powdrill|
|Typographer||Mr. Christian Sewell|
|Typographer||Thiago de Moraes|
|Typographer||Mr. Paul Pateman|