Philosophy & Competitive Advantages

 

Network Description

Havas Worldwide (formerly known as Euro RSCG Worldwide) is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries. It provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA). 

Trade Organizations

Marketing Society (MS)
Institute of Practitioners in Advertising (IPA)
Institute of Direct Marketing (IDM)
Account Planning Group (APG)