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June 8, 2011
Euro RSCG London has launched global TV campaign for Credit Suisse on the back of the highly regarded international press, poster and digital campaign featuring Roger Federer. The TV campaign, which launches in May, was shot by film director Jordan Scott, Ridley Scott’s daughter. The ads also feature an original soundtrack composed by David Arch working alongside Mark Campbell and performed live by several well known jazz musicians including Guy Barker.
“Making a silent film about somebody doing absolutely nothing is a real challenge. Jordan’s beautiful images capture that serenity but inject a compelling note of tension and intrigue. ”
The ads show Federer seemingly ‘without a care in the world’ despite being interrupted by unusual diversions. The idea is to highlight that Credit Suisse enables the Tennis Ace to really enjoy his precious time off without worrying about his finances. The TV campaign will run in 45 and 30 second ads on Eurosport and National Geographic in Europe, Asia and America. The ad also appears online and in airport digital media.
The press and poster campaign which launched in January during the Australian Open was shot by the world famous photographer Mario Testino. Testino captures Federer as he has never been seen before; completely natural and relaxed, far away from the world's centre courts.
Gerry Moira, Chairman, Euro RSCG London said; "As one of the world's most successful athletes, Roger attracts a number of high profile sponsors. The task for Credit Suisse is to establish a differentiated aspect of Roger to develop and own. We don't need to remind the world that Roger is good at tennis, merely point out that Credit Suisse has been delivering financial peace of mind to this talented young Swiss since his early days. It's a closer, more natural relationship and the Testino images capture that."