Maggie’s names Havas Worldwide London as agency of record
September 10, 2013
Maggie’s is the charity that offers emotional, practical and social support for anyone affected by cancer, has appointed Havas Worldwide London as its UK digital and advertising agency.
Havas won the business in a competitive pitch against six other agencies and is already developing work for the charity.
Maggie’s Cancer Caring Centers are places with a growing reputation for supporting people with cancer and their friends and family, through an evidence-based and comprehensive programme of support. Sitting and working alongside NHS cancer hospitals and complementing the clinical support they offer, Maggie’s now has 16 centers across the UK and ambitious plans for expansion.
Maggie’s has brought all its communications under one agency for the first time with the appointment of Havas.
The agency has been tasked with developing campaigns and communications for the organisation, as well as rebranding its website, in order to reach and support more people with cancer as well as addressing the charity’s fundraising communications needs.
Sarah Matthews, Director of Marketing at Maggie’s, stated Maggie’s is at an important stage of its development as it expands its programme of support to reach more people with cancer throughout the UK. It was essential to us that we appointed an agency that understands the challenges and opportunities which Maggie’s is expanding to meet - and which would develop communications to connect with our audiences coherently and creatively. We are delighted that Havas London will be working with Maggie’s as we embark on this next period of growth.
Russ Lidstone, CEO of Havas London, says: “Maggie’s does extraordinary work providing practical and emotional support for people affected by cancer. Their decision to bring all communications under a single agency for the first time will provide a real boost to awareness and fundraising for Maggie’s. We are privileged to have been selected take them to the next level.”