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Euro RSCG London wins Ideal Standard pan-European brief

January 19, 2012


Ideal Standard International consolidates integrated marketing communications into Euro RSCG LondonIdeal Standard International, the leading bathroom solutions provider, has appointed Euro RSCG London to its pan-European communications account following a three way pitch.Euro RSCG London won the pitch headed up by Ideal Standard’s Chief Marketing Officer Kerris Bright, and handled by Oystercatchers.Agencies were asked to develop a joined-up communications strategy that will that will work across all stakeholders and recharge the brand’s identity. The pitch...