Euro RSCG London wins Ideal Standard pan-European brief

Ideal Standard International consolidates integrated marketing communications into Euro RSCG LondonIdeal Standard International, the leading bathroom solutions provider, has appointed Euro RSCG London to its pan-European communications account following a three way pitch.Euro RSCG London won the pitch headed up by Ideal Standard’s Chief Marketing Officer Kerris Bright, and handled by Oystercatchers.Agencies were asked to develop a joined-up communications strategy that will that will work across all stakeholders and recharge the brand’s identity. The pitch...