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Euro RSCG London And Chivas Regal Create Branded Entertainment Films As Part Of A Fully Integrated Global Campaign

November 10, 2011


2010 Academy Award winner creates 'Live with Chivalry' online stories about real friendship, for the luxury whisky brandEuro RSCG London and luxury Scotch whisky Chivas Regal have created two films focussing on male friendship. Directed by 2010 Academy Award Winner Joachim Back, the films act as the online centrepiece to a fully integrated campaign which includes global TV, print, social media and digital. The online films star four male friends recounting escapades over a glass...