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Euro RSCG London launches fully integrated 'content campaign' for VO5 Extreme Style

October 6, 2011


Online campaign launches VO5 story with unbranded teaser, online reveal and TV through OctoberEuro RSCG London has created an engaging content rich campaign for VO5 Extreme Style using Social networking sites, online advertising, blogger outreach and search to support the full scale TV campaign. The story is a tease and reveal campaign that spans all media.The campaign, ‘Pageant’, was directed by award winning director Adam Hashemi and is set in a small and peaceful but...