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Euro RSCG London creates Citroën DS4 sponsorship campaign for Sky One's 'An Idiot Abroad'

September 23, 2011


Euro RSCG London has created a series of tongue-in-cheek idents to support the launch of the Citroën DS4 in the UK. Directed by Richard Ayoade of Moxie Pictures - from 'The IT Crowd' and director of recent critically acclaimed debut feature film ‘Submarine’, the campaign sponsors Sky's second series of 'An Idiot Abroad'.The new Citroën DS4 is positioned as a challenge to the family car status quo and targets a more adventurous car buyer. The...