Euro RSCG London creates real-time social media analysis tool to track the digital pulse of the One Young World global summit
September 2, 2011
Euro RSCG London wins Social Media and Search for VO5
September 2, 2011
Euro RSCG London launches the 'Helping Roger Federer Relax since 1981' TV campaign featuring a ‘never seen before’ side of Roger Federer for Credit Suisse
June 8, 2011
Euro RSCG London has launched global TV campaign for Credit Suisse on the back of the highly regarded international press, poster and digital campaign featuring Roger Federer. The TV campaign, which launches in May, was shot by film director Jordan Scott, Ridley Scott’s daughter. The ads also feature an original soundtrack composed by David Arch working alongside Mark Campbell and performed live by several well known jazz musicians including Guy Barker.
“Making a silent film about somebody doing absolutely nothing is a real challenge. Jordan’s beautiful images capture that serenity but inject a compelling note of tension and intrigue. ”
The ads show Federer seemingly ‘without a care in the world’ despite being interrupted by unusual diversions. The idea is to highlight that Credit Suisse enables the Tennis Ace to really enjoy his precious time off without worrying about his finances. The TV campaign will run in 45 and 30 second ads on Eurosport and National Geographic in Europe, Asia and America. The ad also appears online and in airport digital media.
The press and poster campaign which launched in January during the Australian Open was shot by the world famous photographer Mario Testino. Testino captures Federer as he has never been seen before; completely natural and relaxed, far away from the world's centre courts.
Gerry Moira, Chairman, Euro RSCG London said; "As one of the world's most successful athletes, Roger attracts a number of high profile sponsors. The task for Credit Suisse is to establish a differentiated aspect of Roger to develop and own. We don't need to remind the world that Roger is good at tennis, merely point out that Credit Suisse has been delivering financial peace of mind to this talented young Swiss since his early days. It's a closer, more natural relationship and the Testino images capture that."
EURO RSCG LONDON LAUNCHES IMMERSIVE ANIMATION FOR CHIVAS REGAL 25 YEAR OLD
June 8, 2011
Euro RSCG London has launched an online film telling the story of Chivas Regal 25 Year Old, the world’s first ‘luxury’ whisky, over 100 years after it was first born. http://www.chivas.com/en/INT/Our-Range/Chivas-25/ . By creating 3D style imagery, the 3 minute film immerses people within the historic storyline of Chivas Regal 25 Year Old, from its debut in New York in 1909 through the 20th century until its rebirth in 2007.
The narrator Joseph Fiennes takes the viewer through the story of how Chivas Regal 25 Year Old was born, prospered and then disappeared due to Prohibition and the Great Depression. The film moves through historical black and white imagery to the colour of the present day where Master Blender Colin Scott whose passion re created the legacy of Chivas Regal 25 Year Old for it’s relaunch in 2007.
Executive Creative Director, Mick Mahoney says; “This film was a labour of love. It took 8 painstaking months to produce, and really does do justice to quality and craftsmanship of the whisky itself.”
Film Club Productions created the film and manipulated archive Getty images in After Effects to create the 3D style imagery which pulls people into the story of Chivas Regal 25 Year Old. The Chivas Regal 25 Year Old bottle was created using Maya and is therefore CG 3D (computer generated).