Press Releases - Havas Worldwide London - Adforum.com

Euro RSCG launches The Peace Button to support Peace Day 2012 campaign

2012-09-19 10:33:00

Euro RSCG London has launched a digital campaign to rally awareness and highlight the importance of Peace Day on September 21st.To ensure Peace Day 2012 is the biggest day of global ceasefire and non-violence ever, Euro RSCG London has created The Peace Button, an online call to arms to take notice of world peace.The campaign will be run across a range of digital and social media channels including YouTube, Facebook and Twitter. By leveraging social...

Euro RSCG London bolsters integrated planning offer with Dann hire

2012-06-20 04:57:00

Jo Dann joins Euro RSCG London to strengthen senior planning teamEuro RSCG London's Head of Planning Rebecca Moody has hired Jo Dann for a senior Planning role at the agency.Dann will report to Moody and further strengthen the agency’s integrated planning line up.Euro RSCG's planning team boasts channel planning, social, search, management consultancy, CRM and brand expertise, whilst CEO Russ Lidstone is one of only a handful of CEOs from a planning background.Dann has over...

Lidstone & Maher to fly flag for UK adland in China

2012-05-23 05:30:00

Russ Lidstone, CEO, Euro RSCG London and Stephen Maher, CEO, MBA will be participating in the UKTI Multi-Sector Trade Mission to China on behalf of the IPA and their agencies to promote the UK to Chinese brand owners seeking to internationalise their brands. The Mission is being led by Lord Green Minister of State for Trade & Investment and takes place next week (28th May-1st June).The Mission will coincide with the China International Fair for...

Euro RSCG London scoops two yellow pencils at 50th D&AD Awards

2012-04-24 06:57:00

Agency campaigns for VO5, Chivas and Durex recognised at prestigious awardshttp://www.eurorscglondon.co.uk/" target="_blank">Euro RSCG London was acknowledged for its outstanding work and commercial creativity across VO5, Chivas and Durex at the 50th anniversary of the D&AD Awards, making it the second most awarded agency in the UK at D&AD.‘Pageant’ for VO5 Extreme Style was awarded two yellow pencils - recognised globally as a symbol of the very highest creative achievement – and one nomination. Working with...

Euro RSCG London creates iAd for VO5 Extreme Style

2012-04-16 10:59:00

Agency breaks the mould with first ever iAd to incorporate Twitpic and Camera Euro RSCG London has created the first ever iAd to use Twitpic and its camera function ahead of the next TV burst of the iconic Pliktisijiteur Village Pageant campaign which airs on the 1st May.Building on the social momentum generated since the launch of the ‘Pageant’ campaign which saw it become the 4th most viewed comedy video on YouTube within days of...

Head of social media at Euro RSCG London to judge international excellence in social media marketing

2012-03-15 04:00:00

Claire Adams joins notable jury for The Bees AwardsEuro RSCG London’s Head of Social Media, Claire Adams, joins 20 world leading professionals from fifteen different countries, as the only UK representative, to judge excellence in the fast growing social media marketing industry. Selected for being one of the most renowned social media marketing professionals in the industry, Claire will be judging work submitted by brands and agencies from around the globe. This will include entries...

Euro RSCG London wins myhomemove search brief

2012-01-26 02:00:00

Myhomemove turns to Euro RSCG London to optimise its search rankingEuro RSCG London has been appointed by myhomemove, the UK’s largest conveyancing provider, to bolster its organic search ranking within the competitive home buying market.As part of a competitive pitch process, Euro RSCG London put forward a strategic performance based model which led to the account win. Russ Lidstone, CEO, Euro RSCG London said; "We are very pleased to be supporting myhomemove with their search...

Euro RSCG London wins Ideal Standard pan-European brief

2012-01-19 04:28:00

Ideal Standard International consolidates integrated marketing communications into Euro RSCG LondonIdeal Standard International, the leading bathroom solutions provider, has appointed Euro RSCG London to its pan-European communications account following a three way pitch.Euro RSCG London won the pitch headed up by Ideal Standard’s Chief Marketing Officer Kerris Bright, and handled by Oystercatchers.Agencies were asked to develop a joined-up communications strategy that will that will work across all stakeholders and recharge the brand’s identity. The pitch...

Euro RSCG London parts ways with CityJet

2012-01-12 07:25:00

Euro RSCG London has decided not to renew its contract with Irish regional airline CityJet after three years as their advertising agency. Russ Lidstone, CEO, Euro RSCG London said; "We have decided not to renew our contract with CityJet following three strong years helping to shape CityJet’s comms as the solution to ‘uncivilised travel’. We have enjoyed a good client working relationship and wish everyone at CityJet the best of luck in the future.”It was announced...

Euro RSCG London creates 3D 'virtual tour' app of Leonardo da Vinci's studio for Credit Suisse, in partnership with the National Gallery

2011-11-24 10:21:00

The app puts users into the studio allowing them to take a full 360 degree tourEuro RSCG London has created the first ever 360 degree 3D app of Leonardo da Vinci's studio to coincide with the National Gallery's exhibition: 'Leonardo da Vinci: Painter at the Court of Milan', which started on November 9. This is part of a wider campaign which includes print, digital and outdoor stands showcasing Credit Suisse's sponsorship of the exhibition.The app...

Euro RSCG London creates animated Christmas sponsorship idents for Comet

2011-11-24 09:38:00

Comet sponsors Christmas entertainment across C4 and UK TVEuro RSCG London has created a series of animated Christmas idents for Comet, the UK electrical retailer. The executions show a cosy Christmassy home and demonstrate how Comet can help with gift ideas, delivery, a ‘click and collect’ service and mobile shopping. The idents will launch during November and until 5th January.The sponsorship bumpers will support the Christmas entertainment theme across a huge range of channels on...

Euro RSCG London And Chivas Regal Create Branded Entertainment Films As Part Of A Fully Integrated Global Campaign

2011-11-10 05:50:00

2010 Academy Award winner creates 'Live with Chivalry' online stories about real friendship, for the luxury whisky brandEuro RSCG London and luxury Scotch whisky Chivas Regal have created two films focussing on male friendship. Directed by 2010 Academy Award Winner Joachim Back, the films act as the online centrepiece to a fully integrated campaign which includes global TV, print, social media and digital. The online films star four male friends recounting escapades over a glass...

Euro RSCG London launches fully integrated 'content campaign' for VO5 Extreme Style

2011-10-06 04:00:00

Online campaign launches VO5 story with unbranded teaser, online reveal and TV through OctoberEuro RSCG London has created an engaging content rich campaign for VO5 Extreme Style using Social networking sites, online advertising, blogger outreach and search to support the full scale TV campaign. The story is a tease and reveal campaign that spans all media.The campaign, ‘Pageant’, was directed by award winning director Adam Hashemi and is set in a small and peaceful but...

Euro RSCG London launches new global advertising campaign for Credit Suisse

2011-09-28 07:14:00

Euro RSCG London is launching a new multi-media advertising campaign for its global banking client Credit Suisse. The campaign breaks this September in key markets across Europe and Asia as well as the US.Focusing on the international financial press, key airport OOH sites and a breadth of digital advertising and web content, the campaign targets the bank’s existing and prospective clients. However, in a strategic departure, the media plan also includes a variety of lifestyle...

Euro RSCG London creates Citroën DS4 sponsorship campaign for Sky One's 'An Idiot Abroad'

2011-09-23 09:37:00

Euro RSCG London has created a series of tongue-in-cheek idents to support the launch of the Citroën DS4 in the UK. Directed by Richard Ayoade of Moxie Pictures - from 'The IT Crowd' and director of recent critically acclaimed debut feature film ‘Submarine’, the campaign sponsors Sky's second series of 'An Idiot Abroad'.The new Citroën DS4 is positioned as a challenge to the family car status quo and targets a more adventurous car buyer. The...

Euro RSCG London creates real-time social media analysis tool to track the digital pulse of the One Young World global summit

2011-09-02 07:35:00

'Social media visualiser' will identify and enhance the global debate across all digital channelsThe Cupola Lab, Euro RSCG London's digital, social media and technology capability has created a unique social media tool to monitor the online pulse and key trends at the One Young World Summit in Zurich. The summit which is running from September 1st – 4th brings over 1000 young leaders, from 170-plus countries to debate some of the most challenging issues facing...

Euro RSCG London wins Social Media and Search for VO5

2011-09-02 05:00:00

Euro RSCG London extends current advertising partnership to include social mediaEuro RSCG London's social media capability, The Cupola Lab will create and manage all the social media for Unilever's haircare brand, VO5 'Extreme Style'. This includes the launch of unbranded content, a complete social media strategy and the implementation of the VO5 'Extreme Style' Facebook Page and YouTube channel and SEO.The first project will kick off in September and involves supporting the latest advert in...

Euro RSCG London launches the 'Helping Roger Federer Relax since 1981' TV campaign featuring a ‘never seen before’ side of Roger Federer for Credit Suisse

2011-06-08 07:23:20

Euro RSCG London has launched global TV campaign for Credit Suisse on the back of the highly regarded international press, poster and digital campaign featuring Roger Federer. The TV campaign, which launches in May, was shot by film director Jordan Scott, Ridley Scott’s daughter. The ads also feature an original soundtrack composed by David Arch working alongside Mark Campbell and performed live by several well known jazz musicians including Guy Barker.

“Making a silent film about somebody doing absolutely nothing is a real challenge. Jordan’s beautiful images capture that serenity but inject a compelling note of tension and intrigue. ”

The ads show Federer seemingly ‘without a care in the world’ despite being interrupted by unusual diversions. The idea is to highlight that Credit Suisse enables the Tennis Ace to really enjoy his precious time off without worrying about his finances. The TV campaign will run in 45 and 30 second ads on Eurosport and National Geographic in Europe, Asia and America. The ad also appears online and in airport digital media.

The press and poster campaign which launched in January during the Australian Open was shot by the world famous photographer Mario Testino. Testino captures Federer as he has never been seen before; completely natural and relaxed, far away from the world's centre courts.

Gerry Moira, Chairman, Euro RSCG London said; "As one of the world's most successful athletes, Roger attracts a number of high profile sponsors. The task for Credit Suisse is to establish a differentiated aspect of Roger to develop and own. We don't need to remind the world that Roger is good at tennis, merely point out that Credit Suisse has been delivering financial peace of mind to this talented young Swiss since his early days. It's a closer, more natural relationship and the Testino images capture that."

EURO RSCG LONDON LAUNCHES IMMERSIVE ANIMATION FOR CHIVAS REGAL 25 YEAR OLD

2011-06-08 07:10:38

Euro RSCG London has launched an online film telling the story of Chivas Regal 25 Year Old, the world’s first ‘luxury’ whisky, over 100 years after it was first born. http://www.chivas.com/en/INT/Our-Range/Chivas-25/ . By creating 3D style imagery, the 3 minute film immerses people within the historic storyline of Chivas Regal 25 Year Old, from its debut in New York in 1909 through the 20th century until its rebirth in 2007.

The narrator Joseph Fiennes takes the viewer through the story of how Chivas Regal 25 Year Old was born, prospered and then disappeared due to Prohibition and the Great Depression. The film moves through historical black and white imagery to the colour of the present day where Master Blender Colin Scott whose passion re created the legacy of Chivas Regal 25 Year Old for it’s relaunch in 2007.
Executive Creative Director, Mick Mahoney says; “This film was a labour of love. It took 8 painstaking months to produce, and really does do justice to quality and craftsmanship of the whisky itself.”
Film Club Productions created the film and manipulated archive Getty images in After Effects to create the 3D style imagery which pulls people into the story of Chivas Regal 25 Year Old. The Chivas Regal 25 Year Old bottle was created using Maya and is therefore CG 3D (computer generated).

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