Scalpel, a book designed to slice through the fat to expose the beating heart of global creativity. Scalpel brings together twelve thought leaders, or 'surgeons', from the worlds of film, photography, art, technology, retail, design, fashion, music and celebrity.

Surgeons present a profile of their top five emerging talents to expose our audience to the names that will drive future trends.

Scalpel is a book, website, event, social club and award show that informs, inspires and stimulates the cultural insight of Pernod Ricard's top marketing executives and brand managers, keeping them at the cutting edge of creativity.