Amsterdam Worldwide Amsterdam, Netherlands Full Service

Amsterdam Worldwide Creative Work

TitleBoth of You - Marla
Agency
Post Production
Music Company / Composer
Campaign Both of You
Advertiser Sony / Intel
Brand Intel®
Date of First Broadcast/Publication
Business Sector Computers, PDAs & Calculators
Story

Meet Marla. She likes to express her creativity and build her business empire. Like most of us, Marla has two sides. Luckily, her Sony VAIO® Duo 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be incredible at both work and play. 

Philosophy

In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.
With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. 

Result

53M impressions in 3 months on properties relevant to the audience
Video impressions had an amazing 79% completion rate
50M impressions lead to 450K engagements, a ratio of almost 0.9%
Drove online sales by bringing storytelling closer to transaction moment. 

Media Type Web Film
Length
More Information http://www.youtube.com/watch?v=ZGzsaZ0gKgA
Production Company
Executive Creative Director
Art Director
Art Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Director
Director of Photography
Producer
Producer
Executive Producer
Executive Producer
Account Director
Strategic Planning Director
Account Manager
Music Composer
Music Composer
Music Composer
Producer Supervisor
Head of Editing
Head of VFX
Colourist
Post Producer
Supervisor VFX
VFX artist
VFX artist

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