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Intel® - "Both of You - Marla" - Amsterdam Worldwide

  • Both of You - Marla
  • Intel®
  • Sony / Intel
  • Amsterdam Worldwide
  • United States
  • Both of You
Product CategoryComputers, PDAs & Calculators
More Informationhttp://www.youtube.com/watch?v=ZGzsaZ0gKgA
Date of First Broadcast/PublicationDecember 13, 2013
Media TypeWeb Film / Viral
Length59 Seconds
Production Company Frontier Films
Post Production Darlings Post
Music Company / Composer Audentity Music & Sound
Executive Creative Director Richard Gorodecky
Art Director Richard Gorodecky
Art Director Laurie Lacourt
Art Director Fabian Hupfauf
Art Director Daniel Peirón
Art Director Patricia Christie
Copywriter Richard Gorodecky
Copywriter Chermine Assadian
Copywriter Karen Cardy
Director Matthew Bissonnette
Director of Photography Kris Belchevski
Producer Neil Henry
Producer Jan-Peter Wiersma
Executive Producer Simon Dragland
Executive Producer Rita Popielak
Account Director Megan Wooding
Strategic Planning Director Uli Kurtenbach
Account Manager KaMing Kho
Music Composer Niels den Otter
Music Composer Guido Maat
Music Composer Rogier de Nijs
Producer Supervisor Eric Kaskens
Head of Editing Doug Hancock
Head of VFX Robert Okker
Colourist Robert Thomas
Post Producer Violeta Nikolova
Supervisor VFX Chaja Koe
VFX artist Randy Roeman
VFX artist Roland van Mossel

Story

Meet Marla. She likes to express her creativity and build her business empire. Like most of us, Marla has two sides. Luckily, her Sony VAIO® Duo 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be incredible at both work and play. 

Concept

In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.
With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. 

Result

53M impressions in 3 months on properties relevant to the audience
Video impressions had an amazing 79% completion rate
50M impressions lead to 450K engagements, a ratio of almost 0.9%
Drove online sales by bringing storytelling closer to transaction moment.