Amsterdam Worldwide Amsterdam, Netherlands Advertising / Full Service / Integrated

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Amsterdam Worldwide Creative Work

Title "Both of You - Marla"
Agency Amsterdam Worldwide
Post Production Darlings Post
Music Company / Composer Audentity Music & Sound
Campaign Both of You
Advertiser Sony / Intel
Brand Intel®
Date of First Broadcast/Publication 12/2013
Business Sector Computers, PDAs & Calculators
Story

Meet Marla. She likes to express her creativity and build her business empire. Like most of us, Marla has two sides. Luckily, her Sony VAIO® Duo 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be incredible at both work and play. 

Philosophy

In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.
With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. 

Result

53M impressions in 3 months on properties relevant to the audience
Video impressions had an amazing 79% completion rate
50M impressions lead to 450K engagements, a ratio of almost 0.9%
Drove online sales by bringing storytelling closer to transaction moment. 

Media Type Web Film / Viral
Length59 seconds
More Information http://www.youtube.com/watch?v=ZGzsaZ0gKgA
Production Company Frontier Films
Executive Creative Director Mr. Richard Gorodecky
Art Director Mr. Richard Gorodecky
Art Director Ms. Laurie Lacourt
Art Director Mr. Fabian Hupfauf
Art Director Mr. Daniel Peirón
Art Director Patricia Christie
Copywriter Mr. Richard Gorodecky
Copywriter Mrs. Chermine Assadian
Copywriter Ms. Karen Cardy
Director Matthew Bissonnette
Director of Photography Kris Belchevski
Producer Mr. Neil Henry
Producer Jan-Peter Wiersma
Executive Producer Simon Dragland
Executive Producer Rita Popielak
Account Director Ms. Megan Wooding
Strategic Planning Director Uli Kurtenbach
Account Manager KaMing Kho
Music Composer Mr. Niels den Otter
Music Composer Mr. Guido Maat
Music Composer Rogier de Nijs
Producer Supervisor Eric Kaskens
Head of Editing Mr. Doug Hancock
Head of VFX Mr. Robert Okker
Colourist Mr. Robert Thomas
Post Producer Ms. Violeta Nikolova
Supervisor VFX Chaja Koe
VFX artist Randy Roeman
VFX artist Roland van Mossel

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