Amsterdam Worldwide, Amsterdam Follow Update

  • Keizersgracht 121
  • Amsterdam 1015 CJ
  • Netherlands
  • Phone: (+31) 20 5300 400

Madurodam - "Madurodam Models" - Amsterdam Worldwide

  • Madurodam Models
  • Madurodam
  • Madurodam
  • Amsterdam Worldwide
  • Netherlands
  • Fantastic Friends
More Informationhttp://www.madurodam.nl/en/
Date of First Broadcast/PublicationApril 7, 2014
Media TypePromotion & Event
Illustration Studio 05
Web Design Flink
Executive Creative Director Richard Gorodecky
Creative Director Rodger Werkhoven
Copywriter Rodger Werkhoven
Account Manager KaMing Kho
Illustration Roland MacDonald
Strategy Man Yong Toh

Story

We created animated characters and stories to bring to life the Madurodam experience and add opportunities for brand engagement. These 'Fantastic Friends' have become the new 'spokeskids' for Madurodam and are featured in a series of online comic book adventures and Nickelodeon tie-ins, as well as in print and digital executions. More chapters will be added to the Fantastic Friends' adventures later in the year. 

Concept

Madurodam, a theme park, is one of The Netherland's top 10 attractions but typically only visited once. How do we create a sense of urgency for people to return to the park and turn Madurodam into a ‘love brand’?
We developed a new brand strategy, campaign narrative, park attractions and also open up the brand to new merchandising and partnership opportunities. 

Result

Launched in April 2014. Initial results show dramatic, high double-digit, increase in footfall.