|Date of First Broadcast/Publication||4/2014|
We created animated characters and stories to bring to life the Madurodam experience and add opportunities for brand engagement. These 'Fantastic Friends' have become the new ‘spokeskids’ for Madurodam and are featured in a series of online comic book adventures and Nickelodeon tie-ins, as well as in print and digital executions. More chapters will be added to the Fantastic Friends’ adventures later in the year.
Madurodam, a theme park, is one of The Netherland's top 10 attractions but typically only visited once. How do we create a sense of urgency for people to return to the park and turn Madurodam into a ‘love brand’?
Launched in April 2014. Initial results show dramatic, high double-digit, increase in footfall.
|Media Type||Promotion & Event|
|Executive Creative Director||Mr. Richard Gorodecky|
|Creative Director||Rodger Werkhoven|
|Account Manager||KaMing Kho|
|Strategy||Mr. Man Yong Toh|